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3 Basic Rules of Effective Content Creation For Pharma Brands

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What will you Learn

  • Three Cardinal Rules Of Content Creation
  • Types of Content
  • The Dos and Don’ts of Content Creation

Who should attend

Brand / Product Managers, Group Brand Managers, Executives, Marketing Managers, Business Unit Heads, Marketing Directors.

Why you should attend

The pharma companies have been trying to engage with HCPs Physically, Digitally or Phygitally. But HCPs are refusing to stay engaged. They are not seeing any great value in giving time to the medical representatives. How can Brand Management create content that is valued by the HCPs and provide an opportunity to connect with HCPs?

The session will answer some of these very critical questions.

Educator

The Author of the Bestseller Book – The Perfect Pill & an expert in
Healthcare Media Advertising.

Gauri Chaudhari is a Co-Founder of Brand Innerworld, a Healthcare Brand Consultancy that specializes in end to end healthcare brand consultancy.
– Insight mining, Customer and Patient Journeys
– Formulating differentiated Healthcare Brands
– Brand Lifecycle management
– Media Strategy
– Coaching and Training

Gauri is the author of the book The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand, a must-have book for all Healthcare professionals.

With a bachelor’s in pharmacy and master’s in management studies from Mumbai University, Gauri has been associated with the healthcare industry for the past 27 years in various capacities.

Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India’s top healthcare companies including GSK, Cipla, Abbott, Pfizer, Dr. Reddy’s, and J&J. She was head of India Operations for the Global team of Draft FCB Ulka Healthcare, New York, USA.

Gauri has been associated with different genres of healthcare brands such as prescription medicines, OTC brands, Medical devices, Surgical brands, and Hospitals. She has also handled Rx to OTC switches for India’s most celebrated Rx brands.

She developed mass health awareness campaigns like Anti-AIDS campaigns for the Bill Gates Foundation and the ‘Knee Replacement’ campaign for the Rheumatoid society of India.

Gauri has worked marketing departments of Boehringer Mannheim and Knoll Pharma in different capacities.

Gauri has been coaching senior and middle management executives from healthcare companies for the past ten years. As a certified trainer for INNOVARA, an American training company, Gauri has been dealing with top executives from the Industry.

Gauri taught the pharma marketing course at NMIMS for ten years and has been associated with other B schools like IES, SIES, MET, and SPJIMR.

Gauri was a speaker at industry associations like IPA, IDMA, and AIOC on multiple occasions.

Gauri regularly wrote for Express Pharma Pulse and contributed articles to Advertising Age

Specialties: Brand Innovation, Branding, and Communication. Managing Brand life cycle. New brand launches, Market research. Emerging markets Development & Growth strategies
Training pharma marketing and communication professionals

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