Measuring Pharma Sales Force Effectiveness – Case Study
Harish, the Zonal Sales Manager at V & V Pharma was in a board room meeting with other Read More
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3 Common Myths in Pharma Branding Busted
Case Study Abbas and Mustafa are brand managers in V & V Pharmaceuticals. While on Read More
The Bangalore Model of Marketing for the Pharma Industry of Bangladesh and India
Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a Read More
Discover the Power of One in Pharma Marketing
Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps Read More
The Power of Touch in Advertising!
It began in 1974, when I first proudly held the shiny-black leather bag of a medical Read More
Buying process: Relevance to Pharma Sales
Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Read More
The Power of Brand Energy
The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.Read More
Case Study: How to make good sales calls on Doctors – Using the concept of Elevator Pitch
Doctor Category – High Priority on Call Prescribing Potential – High Problem Statement: Doctor Read More
Case Study: Choose the right target to increase Pharma sales in IPD
Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin Read More
Case Study: Utilizing Patient Belief & Need in Pharmaceutical Selling
Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Read More
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