4Ps of Digital Health


Conventionally 4Ps of Marketing is well established. But in case of health the 4Ps get into a different shape. If you want to know how the conventional 4Ps of marketing change in the context of health, you should attend this program.

What will you learn

  • How is the digital economy quite different from the traditional one.
  • How customer preferences and behaviours are changing
  • How can pharma marketers create value for customers in the changing time

Language: English

How to download course certificate: Watch Video

Topics for this course

8 Lessons01h 31m

4Ps of Digital Health

Part 100:05:10
Part 200:04:43
Part 300:06:12
Part 400:13:44
Part 500:18:14
Part 600:23:00
Part 700:13:00

About the instructor

Marketing, strategy and digital/business transformation adviser and mentor to companies, leveraging extensive experience in the pharmaceutical industry. Commercial leadership experience across in-country assignments combined with global experience across Emerging Markets and Europe. Valued external speaker and industry thought-leader in India. Sector expert at BTVI. Visiting faculty at NMIMS, Mumbai. Well networked across the industry in India and a very interested health policy observer. Mentors healthcare start-ups.
4.67 (9 ratings)

2 Courses

177 students

Student Feedback


Total 4 Ratings

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Good session


its a very nice class gave an overview of 4P on digital prospective of Pharma marketing. Its undeniable our future marketing would have significant shift of the process as the Artificial Intelligence and digitalization would have significant influence on marketing. In a result it would be more organized ,I would like to request please release some PDF so that we can download and can have it for our future reference.

Enriched with practical knowledge about difitilisation and way forward for field in pharma...

4Ps of Digital Health

Material Includes

  • 8 Learning Video
  • Course Certificate

Enrolment validity: 30 days

Target Audience

  • Pharma Sales Manager
  • Marketing manager complete hierarchy
  • Anyone interested in creating value for customers.

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