Basics of Communication | ज्ञानम (GYANAM) – A Learning Series by Vivek Hattangadi


Communication at first hand seems simple but actually its not! To communicate properly is an art & one can learn it too. A good communication can save lot of issues from coming up & also can solve lot of issues easily. In this course you are going to learn the basics of Total Communication & its components. You will learn the four P’s of Verbal communication, Non-verbal commutation (Body language) & also it explains why the need of being a good listener increases as we grow in the ladder of our career. Real examples are shared to make it relatable to your career & real world scenario.

Language: English

Also Explore: Understand Brand Strategy with Case Studies | ज्ञानम (GYANAM) – A Learning Series by Vivek Hattangadi

What Will I Learn?

  • What is Communication
  • What is Total Communication
  • 4 P's of Total Communication
  • Body Language Importance
  • Active Listening

Topics for this course

7 Lessons25m 13s

Basics of Communication

Why Is Communication So Important?3:08
Total Communication1:06
Verbal Communication & 4 P’s6:15
Non-Verbal Communication (Body Language)10:48
Listening – an important component of communication3:21
Thank You & How to Download Course Certificate0:50

About the instructors

Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company. Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.
4.80 (56 ratings)

7 Courses

1323 students

Student Feedback


Total 12 Ratings

9 ratings
3 ratings
0 rating
0 rating
0 rating

Very useful

Insightful and great learning

Very effective and simple

Importance of body language is explained very beautifully

Simple and effective.

Well explanation was there.In future we'll prefer more content from vivek sir

Valuable insights in daily activities, helpful in interpersonal communication.

Great learning

Those things are very useful for every moment of seals and marketing &also useful daily life

This course is very effective , knowledgeable
this is Not much has been spoken, just point to point talk , nice

The course is nicely explained. Learnt 4P's of communication. Thankyou for such a wonderful course. Highly recommend this to all professionals.


Material Includes

  • 6 Video Lectures
  • Course certificate


  • Access with Desktop Laptop Mobile
  • Use laptop for best learning experience
  • Good internet connectivity

Target Audience

  • Brand Manager
  • Product Manager
  • Sales and Marketing Professionals