Basics of Communication


Communication at first hand seems simple but actually its not! To communicate properly is an art & one can learn it too. A good communication can save lot of issues from coming up & also can solve lot of issues easily. In this course you are going to learn the basics of Total Communication & its components. You will learn the four P’s of Verbal communication, Non-verbal commutation (Body language) & also it explains why the need of being a good listener increases as we grow in the ladder of our career. Real examples are shared to make it relatable to your career & real world scenario.

Language: English

How to download course certificate: Watch Video

Also Explore: Understand Brand Strategy with Case Studies

What Will I Learn?

  • What is Communication
  • What is Total Communication
  • 4 P's of Total Communication
  • Body Language Importance
  • Active Listening

Topics for this course

6 Lessons25m 13s

Basics of Communication

Why Is Communication So Important?3:08
Total Communication1:06
Verbal Communication & 4 P’s6:15
Non-Verbal Communication (Body Language)10:48
Listening – an important component of communication3:21

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students

Student Feedback


Total 12 Ratings

9 ratings
3 ratings
0 rating
0 rating
0 rating

Very useful

Insightful and great learning

Very effective and simple

Importance of body language is explained very beautifully

Simple and effective.

Well explanation was there.In future we'll prefer more content from vivek sir

Valuable insights in daily activities, helpful in interpersonal communication.

Great learning

Those things are very useful for every moment of seals and marketing &also useful daily life

This course is very effective , knowledgeable
this is Not much has been spoken, just point to point talk , nice

The course is nicely explained. Learnt 4P's of communication. Thankyou for such a wonderful course. Highly recommend this to all professionals.


Material Includes

  • 6 Video Lectures
  • Course certificate

Enrolment validity: 365 days


  • Access with Desktop Laptop Mobile
  • Use laptop for best learning experience
  • Good internet connectivity

Target Audience

  • Brand Manager
  • Product Manager
  • Sales and Marketing Professionals

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