Understand Brand Strategy with Case Studies

  • Categories VH Marketing
  • Duration 24m 51s
  • Total Enrolled 492


In this course learn what is Brand Strategy & the various steps for formulating & executing a Strategy. Also learn 3E’s required to make a strategy implementation successful. Learn from the various Case studies/Examples like DPP4 inhibitors launch strategy of Merck & how Novartis tackled the highly competitive market later. Go through the strategy of Sun Pharma which made it an acute therapy leader. Also see how Galaxo came out of its under-performance by implementing the right strategy.

What will you learn

Pharma Brand Management Strategy

Milestone Practical Case Studies

3E’s in Strategy Implementation

Language: English

Exclusive Bonus: 30 minutes one-to-one session with author of the course Mr. Vivek Hattangadi

How to download course certificate: Watch Video


Topics for this course

4 Lessons24m 51s

Brand Strategy

Part 1 – Understanding Brand Strategy4:23
Quiz – 1
Part 2: Understanding Brand Strategy8:45
Quiz – 2
Part 3: Understanding Brand Strategy10:23
Quiz – 3

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.71 (89 ratings)

41 Courses

2469 students

Student Feedback


Total 31 Ratings

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Nice examples....great session

Comprehensive guidelines for crafting brand strategy. You made this session interesting with apt examples of pharma. Thanks for incorporating 3E process by Jack Welch.

Ajaz Nathani

Very Insightful session with real life example. Looking forward to learn more. Thank you sir!

Good Insight n its examples. I like 3E approaches in strategy execution.

Practical approach with examples. Nicely explained

Good useful session.


It was excellent and very knowledgeable learning and very well explained.

Its too good and you know its make me a habit to do a course everyday...thank you

Very insightful and interesting course :-)

Quite insightful!
Thank You Sir.

Sir you are commendable.

Real scenario explained by you, bitter truth of strategy implementation😊

Dear Sir,
Thanks for explaining the whole gamut of strategy in crisp way. Esp. 3-Es are very powerful and relevant which we will try to implement now on while designing strategy.
Daxesh Patel

Very nice strategy implementation

Briefly explained...Worth value

Superb as usual sir ! Big thank you !

It was nice session indeed very helpful for brand managers to understand Brand strategy and execution. The case study of DPP4 was really fantastic and on target same with 3E of execution (Engagement, Explanation and Expacrjon clarity ) was truly amazing
Thanks sir for your wonderful thoughts and guidance.

Really an amazing presentation & nicely highlighted all the essential steps while formulating any brand strategy. Really the '3E's is a brilliant concept which holds true & need to be taken into account by the pharma companies.
Thank you sir, looking forward for more such videos covering different topics.

The concept is explained very beautifully with the help of examples which makes it very interesting and easy to comprehend.Thank you sir😊

Nice lecture

Very informative with real industry example.
Thank you so much sir.

Precise and Crisp !

Apt Examples and Short explanations of key factors for strategy implementation and execution , make this course interesting and worth your time.

Thank you Prof. Vivek. Looking forward to learn more !


Thank You Vivek Sir... Nice presentation with live examples, truly!

Thank you Sir,
Excellent content and class presentation.

Sir has very nicely explained all the important aspects of strategy with good examples. He has explained it in a simple way without using any sophisticated jargon used in books. Thank you Sir.

Explanation of the word strategy.
And last one 3E is wow । Very knowledgeable about for your life also । Thank you sir

It's is informative sir
I will implement 3 E .
Thank you sir .

Course content is really very much useful before planning any strategy, Thank you sir.

Nicely explained with real-world pharma industry examples. Thank you Sir for this course.


Material Includes

  • 4 Video Lecture
  • 3 Quizzes
  • Course certificate

Enrolment validity: 365 days

Target Audience

  • Brand Manager
  • Product Manager
  • Sales and Marketing Professionals

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