Creating Business Model Canvas

  • Categories Free Courses
  • Duration 19m 05s
  • Total Enrolled 65


Business Model Canvas comprises of nine ‘building blocks’ authored by Alexander Osterwalder which in a single page portrays the 1) Value Proposition offered to the 2) Customer Segment through the different 3) Channels with the 4) Customer Relationships. These form the basis of the 5) Revenue Streams. While on the other hand the 6) Key Resources, 7) Key Activities and 8) Key Partners form the basis of the 9) Cost Structure. This one-page Business Model Canvas filled by an Entrepreneur gives clarity and direction towards the success of his or her business. One needs to keep validating the contents of the nine blocks periodically with the customer segments. A workshop on Business Model Canvas, with aspiring entrepreneurs, who have novel business ideas, has always been rewarding in helping them to fulfill their dreams.

What will you learn

  • Learn how to create the business model
  • Learn how to create the value proposition
  • Case study from Pharma Industry

Language: English

How to download course certificate: Watch Video

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Topics for this course

7 Lessons19m 05s

Creating Business Model Canvas

Part 1; Introduction1:52
Part 2: Business Model Canvas Structure1:34
Part 3: Customer Segment & Value Proposition2:05
Part 4: Value Proposition Canvas2:22
Part 5: Pharmaceutical Industry Case Study – Part A4:08
Part 6: Pharmaceutical Industry Case Study – Part B7:04
Assignment for Business Model Canvas

About the instructor

Bhaskar Chakravorti has 38 years of experience in Pharma Sales and Marketing. He is arguably one of the first MBAs who started his career as a Medical Representative. He has a B.Sc in Physiology from the reputed Presidency College ,Kolkata (now an University). He has worked with seven companies namely Raptakos, Brett ; Pfizer; German Remedies; Cipla; Parke-Davis; Ipca and Micro Labs. His journey has taken him from Med Rep, District Manager, Product Manager, Group Product Manager, Marketing Manager, Country Manager and Vice President. He has had a long stint with Micro Labs in Sudan. He switched into Academics in the last two years teaching Marketing to MBA students in Bengaluru. He is an enthusiast of Digital Marketing.
5.00 (2 ratings)

1 Courses

65 students

Student Feedback


Total 2 Ratings

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The short course helped me learn new things.

Got an idea of Generic origin

Thanks Sir


Material Includes

  • 6 Learning Videos
  • Course Certificate

Enrolment validity: 30 days