C-Suite Readiness Program
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- Course level: Expert
Description
Pharma C-Suite
Are you aspiring to enter the Pharma C-Suite?
This program will make you ready to move to the next level. The purpose is to ignite the latent talent within you!
What to expect from the course
Session 1
In this session there will be a passionate debate on ‘Why Are Some Incompetent People our Leaders?’ and how this has resulted in loss of revenues for their organization. You will now meet the challenges which Pharma India faces. One of the solutions to this is to communicate like a CEO from the FMCG/FMCD!
Why should you learn to communicate like a CEO from the FMCG/FMCD?
Having just a pharma mindset will not will not help you or your organization, post-2020. You have to unlearn the hackneyed ideas of the past and relearn and upskill for the future. For this you have to think like the FMCG/FMCD CEO! This includes the Phygital Mindset, which is more important than just the digital mindset. Phygital Mindset will help you take your organization to next level.
Session 2
You will learn how to apply the Principles of Krulak’s Law and the Three-Block War in the context of operations in Pharma India. Know why Field Marshal Manekshaw is acknowledged as the world’s best army general of the 20th century. Use his leadership principles in pharma sales & marketing to gain a competitive edge. These are big lessons to help you emerge as a successful pharma leader and contribute to the success of your organization and your own professional growth.
Session 3
You will know about the seven seismic shifts which you will have to make to successfully enter the C-Suite. You will know what will make you succeed once you enter the C-Suite. Those in the C-Suite will be able to strengthen their strengths. You will also know what entrepreneur-professionalism means. There will be discussions on the importance of Brahmamuhurtam and deep work to ensure high quality thinking needed for mid-level managers and the C-Suite Executives. You will know how you can become a competent and effective leader in Pharma India milieu.
Capacity Building
At the end of these three sessions, you will be able to face interviews for entry in the C-Suite, more confidently. And the current CEOs will be able to consolidate their strengths.
What more you get for building on your strengths?
When you enroll to this e-Workshop, the following learning material will be provided for Free!
2 e-Books written by Vivek Hattangadi
1) WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE – ARE YOU READY FOR THE BIG JOB?
2) 51 LESSONS FROM APL – Pharma Branding, Sales & Leadership
Who should enroll
Zonal Managers, Area Managers, National Sales Heads, Marketing Managers, Group Product Managers, Senior Sales Managers or anyone with good experience who want to move to senior corporate roles.
Total Sessions
3 Online detailed sessions & 1 One to one session with Vivek Hattangadi.
Language: English
Candidates per batch: 15
Topics for this course
5 Lessons7h
Session 1
1. Are Some Incompetent People our Leaders?
2. Communicate like a FMCG/FMCD CEO
3. Quick adoption of Phygital Mindset which can lead you to success in the C-Suite.
Session 2
Session 3
About the instructor
The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities.
His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry.
Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and
Late Prof. Tarun Gupta.
He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales
management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company.
Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also
worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh.
And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities.
He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work!
Vivek Hattangadi has authored six books on pharma branding, marketing and sales.
This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER”
and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE
LAWS OF PHARMA BRANDING”.
The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL
MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG
JOB?’
Vivek Hattangadi is also a guest faculty in many pharma business schools.
Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
66 Courses
2446 students
₹8,000
Material Includes
- 3 Online sessions
- 1 One to one session
- Certificate
Enrolment validity: 365 days
Tags
Target Audience
- Zonal Managers Area Managers
- National Sales Heads
- Marketing Managers Group Product Managers
- Senior Sales Managers
- Anyone aspiring for corporate roles.
