Concept of Marketing Mix by Arpan Paul


In this course learn about the basics of Marketing, Marketing Mix, Four P’s & Seven P’s of marketing.

What will you learn

Marketing, Marketing Mix, History of Marketing

Seven (7) P’s of Marketing

Language: English

How to download course certificate: Watch Video

Topics for this course

2 Lessons12m 35s

Marketing Mix

Marketing Mix in detail11:00

About the instructors

My Belief "Curiosity is the beginning of Knowledge and Understanding the beginning of Wisdom". Hello. I am Arpan Kumar Paul, a Storyteller, Capability Builder, Passionpreneur and an Evangelist. By qualification I am B.Sc (hons), MBA (HRM), but my identity lies in my Thirst for Knowledge. My association with the Indian Pharmaceutical Industry for 24 glorious years has given me some wonderful experiences worth sharing with you, and my Management Teaching journey as a Guest Faculty of Sikkim Manipal University has enriched me with an Andragogical knowhow. Life offers all of us a meaningful Journey and a wonderful Destination, and I believe that we should all enjoy the Journey without losing sight/focus of our Destination. The compilation of the constant and dynamic flow of up’s and down’s, high’s and low’s in our professional journey, which leaves a permanent impression in our life, is called Experience. So come and join me on an exciting trip of Experiential Learning, where we can share our Hands-On Learning Experiences and make new inroads in our professional endeavour. I believe that at the completion of this journey, it will help develop Academic and Socio-Emotional competencies within us, which is imperative in our Professional and Personal pursuits. Best of Luck. .
0 (0 ratings)

4 Courses

45 students


Material Includes

  • 2 Learning Videos
  • Course Certificate

Target Audience

  • Marketing Professionals
  • Pharma Sales Professionals
  • Management Trainees
  • Product Manager
  • Marketing Manager