Crafting A Brand Plan (with case studies) | By Vivek Hattangadi


Why should you care about branding in pharma these days? Because these days, patients are internet savvy and are concerned about what the doctor prescribes. So, you need strong brands. And strong brands need a sound planning. This course explains how to go about crafting a brand plan, the blue print for building a mega -brand! To create a Mega Brand a Mega Brand Plan is required. If the plan is made meticulously, the success of Brand is almost sure. In this course learn the seven steps of creating brand strategy. Many real-world case studies have been added in between to make the concept clear. Learn brand strategy from Burj Khalifa & know what are the six honest serving men which will help you in creating the brand strategy. Also, presented how you can create a darling brand. This course is a must have for the brand managers at all levels in Pharma Industry.

How to download course certificate: Watch Video

What Will I Learn?

  • How to create a Brand Plan
  • Learnings from Burj Khalifa
  • Six Honest Serving Men
  • Create a Darling Brand
  • Seven Steps of Brand Plan

Topics for this course

4 Lessons35m 40s

Crafting A Brand Plan (Case Studies Included)

Let’s Get Started0:40
Learnings from Burj Khalifa3:09
How to Create a Darling Brand & Six Honest Serving Men4:50
Seven (7) Steps of a Brand Plan27:02

About the instructor

4.80 (56 ratings)

7 Courses

1392 students

Student Feedback


Total 5 Ratings

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Nice course .. very well explained by Vivek Sir

Very good platform for learning point of view.

Superb course of brand plan, very nicely explained 7 steps of brand plan, sir hats off for your immense knowledge in pharma.
Looking for more courses regarding brand management.

Excellent Course!

Attending the session was a very productive 35 mins of my day. The example of finding the blue ocean marketing for the Hematinic market was superb and perfectly placed. Vivek Sir surely is a true inspiration and mentor for any pharma professional. Thank You Sir for sharing your vast knowledge in the most simplest terms and words.


Material Includes

  • 4 Learning Video
  • Course Certificate


  • Access with Desktop Laptop Mobile
  • Use laptop for best learning experience
  • Good internet connectivity

Target Audience

  • Brand Managers All Levels
  • Pharma Brand Managers
  • Product Managers
  • Sales and Marketing Teams
  • Product Management Team PMT