Crafting A Brand Plan (with case studies)


Why should you care about branding in pharma these days? Because these days, patients are internet savvy and are concerned about what the doctor prescribes. So, you need strong brands. And strong brands need a sound planning. This course explains how to go about crafting a brand plan, the blue print for building a mega -brand! To create a Mega Brand a Mega Brand Plan is required. If the plan is made meticulously, the success of Brand is almost sure. In this course learn the seven steps of creating brand strategy. Many real-world case studies have been added in between to make the concept clear. Learn brand strategy from Burj Khalifa & know what are the six honest serving men which will help you in creating the brand strategy. Also, presented how you can create a darling brand. This course is a must have for the brand managers at all levels in Pharma Industry.

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

<strong>Join Vivek Hattangadi Group</strong>
Join Vivek Hattangadi Group

Get regular Updates about Sales and Marketing Training Programmes

What Will I Learn?

  • How to create a Brand Plan
  • Learnings from Burj Khalifa
  • Six Honest Serving Men
  • Create a Darling Brand
  • Seven Steps of Brand Plan

Topics for this course

4 Lessons35m 40s

Crafting A Brand Plan (Case Studies Included)

Let’s Get Started0:40
Learnings from Burj Khalifa3:09
How to Create a Darling Brand & Six Honest Serving Men4:50
Seven (7) Steps of a Brand Plan27:02

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.71 (89 ratings)

41 Courses

2469 students

Student Feedback


Total 6 Ratings

1 rating
0 rating
0 rating
0 rating
0 rating

This session was worth attending....some great examples I look forward for other session...Thank a lot sir for arranging this digital initiatives

Nice course .. very well explained by Vivek Sir

Very good platform for learning point of view.

Superb course of brand plan, very nicely explained 7 steps of brand plan, sir hats off for your immense knowledge in pharma.
Looking for more courses regarding brand management.

Excellent Course!

Attending the session was a very productive 35 mins of my day. The example of finding the blue ocean marketing for the Hematinic market was superb and perfectly placed. Vivek Sir surely is a true inspiration and mentor for any pharma professional. Thank You Sir for sharing your vast knowledge in the most simplest terms and words.


Material Includes

  • 4 Learning Video
  • Course Certificate

Enrolment validity: 365 days


  • Access with Desktop Laptop Mobile
  • Use laptop for best learning experience
  • Good internet connectivity

Target Audience

  • Brand Managers All Levels
  • Pharma Brand Managers
  • Product Managers
  • Sales and Marketing Teams
  • Product Management Team PMT

Want to receive push notifications for all major on-site activities?

Start chat
Need Help
PharmaState Academy
Hello, how can we help you?