Is Digital Overwhelming? Digital In Pharma Made Simple


The word digital still overwhelms many in the pharma industry. I sensed that many did not know what exactly digital is or what digital marketing is. I smelt this but I wasn’t very sure. I had no proof. So, I asked this question to pharma people across four digital channels. There were 183 respondents. And my doubts were validated. Just 21% had a clear understanding of what digital marketing is. So, this course is to simplify the understanding of digital and digital marketing. You will learn which is better – Digital or Phygital Marketing.

Language: English

How to download course certificate: Watch Video

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4 Lessons30m 32s

Digital In Pharma Made Simple

Part 1: Digital In Pharma5:52
Quiz: Part 1
Part 2: Digital In Pharma12:02
Quiz: Part 2
Part 3: Digital In Pharma15:52
Quiz: Part 3

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.70 (88 ratings)

41 Courses

2466 students

Student Feedback


Total 3 Ratings

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Sir you made it very simple to learn understand, very powerful in this volatile times. Thank you

Sincere Thanks to Vivek Hattangadi sir for crafting a much needed - "Digital in Pharma" module, very crisp, simple and easy to understand.

Excellent course. Short crisp and very much to the point. Enjoyed it.


Material Includes

  • 4 Learning Videos
  • 3 Quizzes
  • Course Certificate

Enrolment validity: 365 days

Target Audience

  • Pharma Brand Managers
  • Pharma Product Managers
  • Pharma Sales and Marketing
  • PMT

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