Doctor’s Call Motive | By Pankaj Srivastava


This course is relevant for doctor facing reps/executives of the pharma Industry. This talks about how Reps should have a proper call motive to have a profound outcome from the call. This is based on the overall understanding of the doctor, his/her prescribing habits, belief and behaviour of the doctor. Case study in this gives what all information rep should get to have a meaningful call Motive.

What will you learn

1. How to Prepare the doctor’s call motive.

2. Information needed to arrive call Motive

3. How good call motive is effective in Prescription generation

Language: English

How to download course certificate: Watch Video

Join Pankaj Srivastava
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Topics for this course

5 Lessons19m 30s

Doctor’s Call Motive

Part 1: What is the Relevance of Doctor’s Call Motive4:28
Part 3: Case Study3:51
Part 2: Market Intelligence3:46
Part 4: Types of call motives & Steps to finalize call motives7:25

About the instructor

Pankaj Srivastava is having a Pharmaceutical experience of more than 37 years. Out of that 33 years, spent with  Sanofi and MSD Pharmaceuticals. Don different roles in Sales, Marketing and Training. His last assignment was General Manager( Training and Business development) with Shield Healthcare. Conducted more than 70 soft skill session with Diabetologists and Endocrinologists. Spoke in national and International Diabetologists Meetings and in  some Business schools. Master Trainer from NSDC, Logchain India and ISTD. Passionate to improve the knowledge and skill levels of Professionals especially belonging to Pharmaceutical industry.
4.75 (4 ratings)

12 Courses

314 students


Material Includes

  • 4 Learning Videos
  • 1 Case Study
  • Course Certificate

Enrolment validity: Lifetime


  • Access with Laptop or Mobile
  • Good Internet Connectivity

Target Audience

  • Medical Representatives MR
  • Area Business Manager ABM
  • Regional Business Manager RBM
  • Zonal Business Manager ZBM
  • Pharma Sales & Marketing