A brand has to reach its customers number of times. If the brand reaches its customers more than that then the promotional budget is unnecessarily wasted & if it reaches less than that then the required impact is not there. There should be a scientific evidence based process to decide the Effective Frequency of Brand Promotion to achieve the optimum RIO. In this course you will learn how to calculate the frequency number for your brand promotion. You will understand this with the help of an example.
What will you learn
Resource Tool: Brand Innerworld Media Frequency Estimator
How to download course certificate: Watch Video
The course is very useful for the marketer, especially, when they have to decide the spend to be done on the brand or design any campaign. Effective Frequency Number is very useful tool to calculate the same.
Thank you so much Madam for introducing us to effective frequency numbers for ensuring brand building. I also request you to please cover other aspects of how to make new product(not new molecule) successful by offering insight into step - by-step processes..
Thank you Gauri Ma’am and Pharma State Academy for this perfectly timed course!
This course is ging me Excellent learning !! if possible please share the tool with me on firstname.lastname@example.org
An excellent learning for me.
When I was a brand manager, I never thought on these scientific lines anytime.
EFN was created only through a hunch
Excellent ! learn a new perspective of the branding !
The course is very useful for the marketer, especially, when they have to decide the spend to be done on the brand or design any campaign. As our promo should not be such that bleeds our P&L, and also shouldn't be so less that we not even heard. Effective Frequency Number is very useful tool to calculate the same.
If you don’t already have an account click the button below to create your account.Create New Account
Want to receive push notifications for all major on-site activities?
[contact-form-7 id=”23492″ title=”H2H Summit”]