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4.71(7)

Effective Frequency Number For Pharma Brands

Description

A brand has to reach its customers number of times. If the brand reaches its customers more than that then the promotional budget is unnecessarily wasted & if it reaches less than that then the required impact is not there. There should be a scientific evidence based process to decide the Effective Frequency of Brand Promotion to achieve the optimum RIO. In this course you will learn how to calculate the frequency number for your brand promotion. You will understand this with the help of an example.

What will you learn

  • The concept of Effective Frequency Number (EFN)
  • How to calculate EFN of a brand
  • Application in Pharma Brand Management

Language: English

Resource Tool: Brand Innerworld Media Frequency Estimator

How to download course certificate: Watch Video

Topics for this course

5 Lessons39m 20s

Effective Frequency Number

Introduction1:18
Part 1: Understanding EFN13:45
Part 2: Grid Questions9:08
Part 3: Practical Case – Example13:10
Part 4: Interpretation of EFM1:59

About the instructor

Gauri Chaudhari is a Healthcare and Pharma brand strategist with over 27 years’ experience in Healthcare Marketing, Advertising and Branding. She is a Cofounder of Brand Innerworld and an author of Amazon best seller The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand. She is a B.Pharm, MBA and enjoys writing and teaching in her spare time. Her courses are based on her vast experience in marketing branding and advertising across the genre of healthcare brands.
4.71 (7 ratings)

3 Courses

165 students

Student Feedback

4.7

Total 7 Ratings

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6 ratings
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The course is very useful for the marketer, especially, when they have to decide the spend to be done on the brand or design any campaign. Effective Frequency Number is very useful tool to calculate the same.

Thank you so much Madam for introducing us to effective frequency numbers for ensuring brand building. I also request you to please cover other aspects of how to make new product(not new molecule) successful by offering insight into step - by-step processes..

Thank you Gauri Ma’am and Pharma State Academy for this perfectly timed course!

This course is ging me Excellent learning !! if possible please share the tool with me on suryakant.phapale@jbcpl.com

An excellent learning for me.

When I was a brand manager, I never thought on these scientific lines anytime.

EFN was created only through a hunch

Vivek

Excellent ! learn a new perspective of the branding !

The course is very useful for the marketer, especially, when they have to decide the spend to be done on the brand or design any campaign. As our promo should not be such that bleeds our P&L, and also shouldn't be so less that we not even heard. Effective Frequency Number is very useful tool to calculate the same.

Free

Material Includes

  • 5 Learning Videos
  • Shareable Certificate

Enrolment validity: 30 days

Target Audience

  • Brand Managers
  • Marketing Managers
  • Product Management Teams

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