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e-Workshop-Excellence in Pharma Brand Management

Description

Pharma Brand Management

Excellence in Pharma Brand Management e-Workshop Series of three Live Sessions, Case Studies and Online Interactions with a Peer Group & three One-to-One Assignment discussions.

What to expect from the course

  • Know about core brand management skill sets which are needed by Pharma Brand Managers. You will know, how big brand ideas can be created in building brands.
  • Dissect promotional material from pharma companies to strengthen your own communication skills in pharma brand management. Learn how to write copy both for the digital media and the print media. Alongside, learn about the art of storytelling.
  • Learn about phygital marketing and patient centric marketing. Know about patient journey and how at every stage a positive patient experience can help in building strong brands.

What more you get for building on your strengths?

When you enroll to this e-Workshop, the following learning material will be provided for Free!

e-Book

HOW TO GET DOCTORS ADDICTED TO YOUR BRAND – 13 UNSHAKABLE LAWS OF PHARMA BRANDING

Online Courses

1) Crafting A Brand Plan (with case studies)

2) Strategy and Strategy Execution – Can We Make Competition Irrelevant?

Who should enroll

Anyone having minimum 2 years of experience in Pharma Brand Management/Marketing.

Total Sessions

4 Online detailed sessions, 1 One-to-one sessions.

Language: English

Candidates per batch: 15

Topics for this course

23 Lessons10h

Session 1

Introduction00:06:02
Part 100:08:50
Part 200:30:21
Part 300:32:55

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students

Pharma Brand Management
7,999

Material Includes

  • 6 Live Interactive Sessions
  • 1 One-to-one sessions
  • Certificate of completion

Enrolment validity: 30 days

Target Audience

  • Brand Manager
  • Product Manager
  • International Marketing Manager

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