Pharma Brand Management

Excellence in Pharma Brand Management e-Workshop Series of three Live Sessions, Case Studies and Online Interactions with a Peer Group & three One-to-One Assignment discussions.

What to expect from the course

• Know about core brand management skill sets which are needed by Pharma Brand Managers. You will know, how big brand ideas can be created in building brands.
• Dissect promotional material from pharma companies to strengthen your own communication skills in pharma brand management. Learn how to write copy both for the digital media and the print media. Alongside, learn about the art of storytelling.
• Learn about phygital marketing and patient centric marketing. Know about patient journey and how at every stage a positive patient experience can help in building strong brands.

What more you get for building on your strengths?

When you enroll to this e-Workshop, the following learning material will be provided for Free!

e-Book

HOW TO GET DOCTORS ADDICTED TO YOUR BRAND – 13 UNSHAKABLE LAWS OF PHARMA BRANDING

Online Courses

1) Crafting A Brand Plan (with case studies)

2) Strategy and Strategy Execution – Can We Make Competition Irrelevant?

Who should enroll

Anyone having minimum 2 years of experience in Pharma Brand Management/Marketing.

Total Sessions

4 Online detailed sessions, 1 One-to-one sessions.

Language: English

Candidates per batch: 15