History of Pharma Brands In India


In the history of india pharma brand, which focuses on the Indian pharma brand growth story of India’s pre independence era with Dr. PC Ray laying the foundation, Indian pharma growth story 1901 to till date.

What will you learn

In this course, you will learn about popular brands stories in late 1900 to modern era in India.

Language: English

How to download course certificate: Watch Video

Topics for this course

4 Lessons50m 41s

History of Pharma Brands In India

Part 100:11:56
Part 200:12:42
Part 300:11:40
Part 400:14:23

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.71 (89 ratings)

41 Courses

2469 students

Student Feedback


Total 14 Ratings

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An Interesting Insight into Pharma Branding, Scientific Innovation which gave a headstart to brands, Change in Pharma Branding from Emotional to Scientific. I learnt a lot from this course. Thank you Vivek Sir.

It Was Interesting


Must to attend for every pharma marketing & sales professional.

Very interesting & informative informations which every brand manager should have...
Regarding Hattangadi Sir i feel fortunate about myself to be associated with him since my initial days of 2000 in Torrent...
Flow was superb...nicely highlighted brand supremacy,placement & competitions since Indian brand introductions...

very very useful in brand development

Well informative and knowledgeable

Good information


Mr Hattangadi is a Professional.Veteran, Stalwart of IPM..My First Product Training in early 90s Sun Pharma Baroda was under him..That stimulated me for 3 decades to continue and market the product with Science and Highest Degree of Ethics Till Now..Some How i was expecting in His talk about mentioning of Some Brand History with Prof Tarun Gupta sir..With My Highest Regards Sir..From Vietnam

Very informative regarding the traditional communication used to promote the brands. Also got to know about the history of the brand wars.

Must do learning in short time..

It was an excellent course ..

It's very interesting & extremely nostalgic to be touched with golden history of our Pharma world. Very informative & delightful presentation by Vivek Sir.

History of Pharma Brands in India

Material Includes

  • 4 Learning Video
  • Course Certificate

Enrolment validity: 30 days

Target Audience

  • Pharma Brand Managers
  • Students of Pharmaceutical MBA
  • Pharma Sales Interested In Brand Management

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