Influencing Skills With Subject Knowledge – A New Way To Survive In Pharma


This course mainly talks about that in this current situation mainly having subject knowledge may not be sufficient to bring about desired results as in this internet era, knowledge is available with the click of a button. Therefore, to have a meaningful conversation it is important that our FF/Product managers must be good in Influencing skills. So, what are those influencing skills which are likely to make you successful, that has been shared.

What will you learn:

  1. Business Grooming
  2. Basic social etiquettes
  3. Balance Advocacy vs inquiry
  4. Basic tenets of Impact

How to download course certificate: Watch Video

<strong>Join Pankaj Srivastava</strong>
Join Pankaj Srivastava

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Topics for this course

11 Lessons48m 12s

Chapter 1 – Doctor’s Expectations Before & After Internet

Part 1: Doctors Dependence on Pharma Companies Before & After Internet6:11
Part 2: Learnings From The Survey: What Doctors expect from the Pharma Companies4:58

Chapter 2 – Product Knowledge & Influencing Skills

About the instructor

Pankaj Srivastava is having a Pharmaceutical experience of more than 37 years. Out of that 33 years, spent with two multinationals in Sales, Marketing and Training. His last assignment was General Manager( Training and Business development) with Shield Healthcare. Conducted more than 70 soft skill session with Diabetologists and Endocrinologists. Spoke in national and International Diabetologists Meetings and in  some Business schools. Master Trainer from NSDC, Logchain India and ISTD. Passionate to improve the knowledge and skill levels of Professionals especially belonging to Pharmaceutical industry.
4.80 (5 ratings)

12 Courses

323 students


Material Includes

  • 11 Learning Videos
  • 1 Case Story
  • Course Certificate

Enrolment validity: 365 days


  • Access with Laptop or Mobile
  • Good Internet Connectivity

Target Audience

  • Medical Representatives MR
  • Area Business Manager ABM
  • Regional Business Manager RBM
  • Zonal Business Manager ZBM
  • Pharma Sales & Marketing

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