The word digital still overwhelms many in the pharma industry. I sensed that many did not know what exactly digital is or what digital marketing is. I smelt this but I wasn’t very sure. I had no proof. So, I asked this question to pharma people across four digital channels. There were 183 respondents. And my doubts were validated. Just 21% had a clear understanding of what digital marketing is. So, this course is to simplify the understanding of digital and digital marketing. You will learn which is better – Digital or Phygital Marketing.
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