Is Digital Overwhelming? Digital In Pharma Made Simple by Vivek Hattangadi


The word digital still overwhelms many in the pharma industry. I sensed that many did not know what exactly digital is or what digital marketing is. I smelt this but I wasn’t very sure. I had no proof. So, I asked this question to pharma people across four digital channels. There were 183 respondents. And my doubts were validated. Just 21% had a clear understanding of what digital marketing is. So, this course is to simplify the understanding of digital and digital marketing. You will learn which is better – Digital or Phygital Marketing.

Language: English

How to download course certificate: Watch Video

Topics for this course

4 Lessons30m 32s

Digital In Pharma Made Simple

Part 1: Digital In Pharma10:10
Part 2: Digital In Pharma8:29
Part 3: Digital In Pharma10:50

About the instructors

Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company. Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.
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7 Courses

1273 students


Material Includes

  • 4 Learning Videos
  • Course Certificate

Target Audience

  • Pharma Brand Managers
  • Pharma Product Managers
  • Pharma Sales and Marketing
  • PMT