Lead Your Brand and Company to Better Profits with H2H Marketing

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About Course

H2H Marketing is the new way of marketing for 21st century.

What will you learn

  • H2H Marketing Course, Learn why H2H Marketing is ging to be the successful Marketing model for 21st century.
  • How H2H Marketing can be applied to various domains of Pharmaceutical Industry.
  • 3 Pillars of H2H Marketing.

Language: English

How to Download Course certificate: Watch Video

About the instructors

Pharmastate ACADEMY
PharmaState PharmaState Academy is a global Learning and Development (L&D) platform for Pharma Industry. Our L&D program constitutes of both Offline and Online training modules which are prepared by the Industry Experts keeping in view the practical needs of Pharma Professionals. Our trainers are passionate about sharing their knowledge & helping their students to the maximum extent possible.
Vivek Hattangadi
The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
Salil Kallianpur
Marketing, strategy and digital/business transformation adviser and mentor to companies, leveraging extensive experience in the pharmaceutical industry. Commercial leadership experience across in-country assignments combined with global experience across Emerging Markets and Europe. Valued external speaker and industry thought-leader in India. Sector expert at BTVI. Visiting faculty at NMIMS, Mumbai. Well networked across the industry in India and a very interested health policy observer. Mentors healthcare start-ups.
Gauri Chaudhari
Gauri Chaudhari is a Healthcare and Pharma brand strategist with over 27 years’ experience in Healthcare Marketing, Advertising and Branding. She is a Cofounder of Brand Innerworld and an author of Amazon best seller The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand. She is a B.Pharm, MBA and enjoys writing and teaching in her spare time. Her courses are based on her vast experience in marketing branding and advertising across the genre of healthcare brands. Media Publications: Article title: Ready for marketing 5.0? https://brandequity.economictimes.indiatimes.com/news/marketing/ready-for-marketing-5-0/84963791
Prashant Menon
Prashant Menon has more than 25 years of Corporate experience in the Pharmaceuticals Industry, where he began his journey in Frontline sales, moved to Marketing and then into General Management for the last decade. His last 4 years of the corporate journey has been leading Companies as their Managing Director. His work sphere spans across all the top leading Indian MNC’s and a Spanish MNC over the last 26 years. Key Roles: Strategic Alignment and focus, Building Leadership teams and Organisation Culture Managing Diverse Product portfolios and Complex and Large Operations – Commercial and Manufacturing and Business Development Driven by People Centricity as the CORE in driving Change in the teams and organisations at large Pivoting a Sustainable Growth mindset organisation is his key strength. Academic Credentials, Recognitions and Certifications: Completed two Post Graduate Programs in Marketing after a Bachelor’s Degree in Microbiology. A Visiting Faculty at one of India's top 10 Management Institute - NMIMS, Mumbai since 2017. An Internationally Certified Executive and Team coach by Marshall Goldsmith Coaching, the Global # 1 Executive Coaching Company. An internationally certified Global Leadership and Team Coach by the Global Coach Group. He is also a certified Global Leadership Assessment 360 Assessor by Marshall Goldsmith. He is a Grow More Coach, where he completed his training under the ICF mandated program. He has been awarded as one of the ‘Top 100 Marketing Influencers in 2016’ recognized by the World Marketing Congress. He is a Member of the Leaders Excellence at Harvard Square. He is a vibrant and impactful Speaker at various National Forums and Management Institutes in India sharing his experiences and learnings to the audiences that range from working professionals to students to faculties.
Pranav Kumar
Management consultant in Customer Experience (#CX), Design Thinking, User Experience(#UX), Patient Experience(#PX), #Ethnography, Marketing Strategy, Customer Centricity, Relationship Marketing, Content Marketing, Social Media Marketing, Professional Development (CPD), Differentiated CME, Creativity, Innovation, Startups. Keynote Speaker & Workshop Facilitator. MBA in Marketing with a Bachelor Degree in Journalism. 27+ years of varied experiences in marketing strategy, CX, mass communication, professional education & sales.

Course Curriculum

The Why of H2H Mindset

  • Part 1
    08:02
  • Quiz: Part 1
  • Part 2
    13:21
  • Quiz: Part 2
  • Part 3
    11:00
  • Quiz: Part 3
  • Part 4
    06:36
  • Quiz: Part 4

Design Thinking

  • Part 1
    12:25
  • Part 2
    10:14
  • Part 3
    09:47
  • Part 4
    11:58
  • Part 5
    11:53
  • Part 6
    15:05
  • Design Thinking

Service Dominant Logic

  • Part 1
    15:49
  • Part 2
    19:00
  • Part 3
    14:55
  • Service Dominant Logic

Digitalization

  • Part 1
    14:07
  • Part 2
    10:45
  • Part 3
    09:40
  • Part 4
    12:22
  • Part 5
    03:56

H2H Marketing in Action

  • Introduction
    00:40
  • Part 1
    10:03
  • Part 2
    15:50
  • H2H Marketing in Action

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