Leveraging Phygital Marketing To Launch New Brands, Post-2020
Description
Launching a new product phygitally (Physical + Digital) is not just for the Covid-era. It is an indispensable marketing tool post-2020. The course will tell the viewers about the various digital tools and how these can be utilized to reinforce the one-on-one meetings of field sales personnel with doctors. Viewers should remember that phygital marketing takes performance to much higher level than either digital alone or one-on-one meetings with customers alone. The two synergised lays a strong foundation for the launch of a new product!
What will you learn
- Launching a new product phygitally is not just for the current pandemic era. It is for the 21st Century.
- You can launch a new product to all your target doctors in one swoop.
Language: English
How to download course certificate: Watch Video
Course Curriculum
Launching The Brand Phygitally (Physical +Digital)
-
Introduction
01:29 -
Part 8: Monitor & Control
01:16 -
Part 7: Develop an interactive microsite of your brand
02:07 -
Part 6: Frameworks
08:15 -
Part 5: Craft your digital strategy
15:35 -
Part 4: Teasers to the right audience
04:24 -
Part 3: Write your brand plan
04:23 -
Part 2: Finding the right audience
11:33 -
Part 1: Understanding the patient journey
15:15 -
Part 9: Results & Outcomes
01:43
Quiz
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Course Ratings & Reviews
good
Very new subject to learn. Interesting
Crisp road map reference for brand launch, execution, and assessment framework
Course Ratings & Reviews
good
Very new subject to learn. Interesting
Crisp road map reference for brand launch, execution, and assessment framework