Masterclass : Generating Doctors and Patients Insights
Description
We pharma brand managers spend more time producing data, facts, and figures than unearthing real insights. Insights help you to create rich and compelling brand strategies that are absolutely game-changing. It is best to unearth insights first and use them as the foundation of your brand plan and brand strategy.
Just have a quick look at the Tarun Gupta Algorithm and you will realize the importance of insights. I call it as Tarun Gupta Algorithm as it is from this legend, I learned the concepts of insights and how to use them in crafting a brand strategy.
What will you learn?
In the first masterclass, you will get to know how to unearth insights and use these in crafting brand strategies.
In the second masterclass, you will be unearthing insights through patient and doctor interviews.
In the first masterclass, you will get to know how to unearth insights and use these in crafting brand strategies.
In the second masterclass, you will be unearthing insights through patient and doctor interviews.
Course Curriculum
Masterclass 1 : Doctors and Patients Insights
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Part 1 – Introduction
02:50 -
Part 2 – Insights in Pharma Brand Planning
01:02:33 -
Part 3- Q & A
20:44
Masterclass 2 : Doctors and Patients Insights
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Course Ratings & Reviews
Its a great learning .
It was really informative and knowledgeable
Very useful session on insights
