0(0 Ratings)

Medicomarketing Copywriting For Pharma Brand Managers

1,499
Enrolment validity: 365 days

Description

This course is on copywriting for pharma brand managers. The course contains the application of the lessons learned from the all-time great David Ogilvy in writing  copy for medico-marketing communication.

What will you learn

  • The importance of each of the components of copywriting viz. Headlines, Body copy & Taglines.
  • Why a brand manager should 80% of the available resources in crafting headlines?

Language: English

How to download course certificate: Watch Video

 

Course Curriculum

Medicomarketing Copywriting

  • Introduction
    04:11
  • Part 2 – How to write headlines?
    11:37
  • Part 1 – Steps to writing effective medicomarketing copy
    02:35
  • Quiz 1
  • Part 3 – How to write body copy?
    10:11
  • Part 4 – How to write taglines or payoff lines?
    04:41
  • Part 5 – Clarity of communication
    04:50
  • Part 6 – Why not to be generic?
    01:13
  • Part 7 – Gems of writing a medicomarketing copy – I
    09:43
  • Part 8 – Gems of writing a medicomarketing copy – II
    03:34
  • Part 9 – Gems of writing a medicomarketing copy – III
    02:27
  • Quiz 2

Course Ratings & Reviews

No Review Yet
No Review Yet
1,499
Enrolment validity: 365 days

Material Includes

  • 10 Learning Videos
  • 2 Quizzes
  • Course Certificate

Target Audience

  • Pharma brand managers
  • Pharma Marketing Teams

Course Ratings & Reviews

No Review Yet
No Review Yet
PharmaState.academy offers easy access to training & up-skilling programs created by experts from Pharma Industry.

Want to receive push notifications for all major on-site activities?

Welcome to PharmaState Academy

Install
×

Login & Create New Account

How To Enroll In A Course

Download Certificate

Start chat
1
Need Help?
PharmaState Academy
Hello, how can we help you?