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Medicomarketing Copywriting For Pharma Brand Managers

Description

This course is on copywriting for pharma brand managers. The course contains the application of the lessons learned from the all-time great David Ogilvy in writing  copy for medico-marketing communication.

What will you learn

  • The importance of each of the components of copywriting viz. Headlines, Body copy & Taglines.
  • Why a brand manager should 80% of the available resources in crafting headlines?

Language: English

How to download course certificate: Watch Video

 

Topics for this course

10 Lessons56m 02s

Medicomarketing Copywriting

Introduction00:04:11
Part 2 – How to write headlines?00:11:37
Part 1 – Steps to writing effective medicomarketing copy00:02:35
Quiz 1
Part 3 – How to write body copy?00:10:11
Part 4 – How to write taglines or payoff lines?4:41
Part 5 – Clarity of communication4:50
Part 6 – Why not to be generic?00:01:13
Part 7 – Gems of writing a medicomarketing copy – I00:09:43
Part 8 – Gems of writing a medicomarketing copy – II00:03:34
Part 9 – Gems of writing a medicomarketing copy – III00:02:27
Quiz 2

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students

1,499

Material Includes

  • 10 Learning Videos
  • 2 Quizzes
  • Course Certificate

Enrolment validity: 365 days

Target Audience

  • Pharma brand managers
  • Pharma Marketing Teams

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