4.50(16)

Medicomarketing – From Present to Future

Description

Medico-Marketing/ Medical Affairs sits within commercial organizations and is concerned with post-approval activities. With pressure from regulatory authorities to have a department separate from commercial activities, Medical Affairs grew as a sector.

What will you learn

In this course, you will learn about

  • What is Medico-marketing
  • How it help in healthcare industry.
  • Which qualification is require for Medico-marketing career.
  • Medico-marketing future Scope

Language: English

How to download course certificate: Watch Video

Topics for this course

4 Lessons01h 14m

Medico-marketing – From Present to Future

Part 100:15:32
Part 200:16:11
Part 300:19:18
Part 400:23:42

About the instructor

DR. DEEPAK BUNGER MBBS, MD (AIIMS, New Delhi) Medical/Scientific Advisor with 14+ years of global experience in Pharmaceutical Organisations. • Medical/Scientific Affairs professional holding a MD in Biophysics with extensive academic and industry experience across various therapies. Proven track record of medical affairs & clinical research management within various global and Indian pharmaceutical companies. Highly driven and skilled in working effectively and independently with cross-functional clients in global and regional projects. Subject Matter Expertise • Oncology, Immunology, Parenteral Nutrition, Infectious diseases, Virology, Osteoporosis, Orthopedics, Anesthesia, Diabetes & Metabolism, Pain Management, Dermatology, Neurology, Psychiatry, and Gastroenterology. Services provided • Product launch, Advisory boards (digital & physical), sales team training, webinars, publications plan; advisory board materials & conduct; poster and slide presentations for professional congresses and symposia; and internal educational/training materials, KOLs’ relationship building and engagement. • Scientific writing: Visual aids, brochures, newsletters, direct mail, press releases, publications (Journal article, Review article), Regulatory documents, educational content, CME modules, e-learning materials, textbook chapters, product monographs, website content. • Scientific consulting: Idea discussion, Market research. • Academic Research: Qualitative research, Literature, Evidence based answers and Secondary data search and compilation. • Scientific strategy: New product development, competitive landscape analyses, new business research. Work experience • General Manager, Medical Affairs & Clinical Development, India & Emerging Markets, Torrent Pharmaceuticals, Ahmedabad (Mar 2020- Jul 2021) • Assistant General Manager, Medical Affairs & Clinical Research, Oncology, India & Emerging Markets, Intas Pharmaceuticals Ltd. (Dec 2014-Mar 2020) • Senior Medical Advisor, Oncology, Nephrology, and Anesthesia, Fresenius Kabi, India & South Asia (Jan 2010- Dec 2014). • Regional Medical Advisor, Speciality/Critical Care Division, Merck Sharp & Dohme (MSD) Pharmaceuticals India Ltd, Gurgaon, India, Sept 2008 – Dec 2010. • Senior Manager, Bioxcel Corporation (Pharmaceutical Consulting Firm), Gurgaon, India, Aug 2007 – Sep 2008. • Senior Resident, Biophysics, PGIMER, Chandigarh, India, Aug 2004-Aug 2007. Education • MD Biophysics, AIIMS, New Delhi, India, Aug 2001-Aug 2004 • MBBS, GMCH, Chandigarh, 1994-99. Certifications • Professional Certificate Program in Marketing & Sales Management, IIM Kozhikode (Jun 2020- Jun 2021).
4.50 (16 ratings)

1 Courses

64 students

Student Feedback

4.5

Total 16 Ratings

5
1 rating
4
2 ratings
3
1 rating
2
0 rating
1
1 rating

good

nice session

good information but poor communication

excellent course for everyone.

Average, Communication is keyyyyyyyyy. a lot of improvement is needed.

Excellent course with good knowledge for students as they required for career selection.

Incredible course on Medical marketing

Helpful

Excellent course and pvovided many Information

Good Coverage and insightful course

Excellent

Excellent insights for the upcoming era

Good

need more sessions like this

Amezing

Lot of new insights and career counseling. A must pillar for any Pharma company to get both commercial and social outcome

Free

Material Includes

  • 4 Learning Videos
  • Course Certificate

Enrolment validity: 30 days

Target Audience

  • MSc Biotech/ LifeScience/ Biomedical
  • M.Pharm/ Pharm.D./ MBA Pharmaceutical Management
  • MBBS/ BDS/ BHMS /BAMS
  • Pharmaceutical Professional

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