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Explore the Mystique of Neural Marketing

Description

Philip Kotler the Grand Guru of marketing says in his forthcoming book ‘Marketing 5’ which will be released in January 2021: “We want to recognize the new digital tools that marketers will increasingly use. Artificial intelligence (AI) and algorithms, marketing automation, robotics, chatbots, brain science and NeuralMarketing.” He revealed this in LinkedIn & this revelation has inspired this course.

Pharma marketing researchers in India today spend a lot of time in trying to understand the science to peer into prescribers minds. Today NeuralMarketing has given them the power to delve into our subconscious mind. It is always very difficult for a marketer to understand the customer mind set. How a doctor selects a particular brand, where they look for information and how they search for it. NeuralMarketing as a tool measures the level of attention that results from exposure to medico-marketing material.  NeuralMarketing explores how different levels of attention influence prescribers in conscious and unconscious ways. With the current decline and reluctance of doctors to meet pharma reps, the new marketing challenge is to create value for doctors and patients while receiving value in return. 

What will you learn: You will learn why NeuralMarketing has a great future in the 21st century. You will learn how communicate specific messages from the outcome of NeuralMarketing

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

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Topics for this course

5 Lessons36m 33s

NeuralMarketing

Introduction: Why NeuralMarketing?1:43
Quiz – Introduction
Part 1: Neural Marketing, Conscious & Subconscious Mind7:28
Quiz: Part 1
Part 2: NeuralMarketing v/s Traditional Research Methods7:51
Quiz: 2
Part 3: NeuralMarketing Tools13:34
Quiz: 3
Part 4: NeuralMarketing Pros & Cons5:56
Quiz: 4

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students

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Very good course to begin with...have the basic understanding of neural marketing.

1,499

Material Includes

  • 5 Learning Videos
  • Course Certificate

Enrolment validity: 365 days

Requirements

  • Use earphones or headphone
  • Best experience on Laptop or desktop

Target Audience

  • CEO's, Vice-Presidents, General Managers
  • Sales Managers. Marketing Managers
  • Brand Managers and Senior Field Managers

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