Philip Kotler the Grand Guru of marketing says in his forthcoming book ‘Marketing 5’ which will be released in January 2021: “We want to recognize the new digital tools that marketers will increasingly use. Artificial intelligence (AI) and algorithms, marketing automation, robotics, chatbots, brain science and NeuralMarketing.” He revealed this in LinkedIn & this revelation has inspired this course.
Pharma marketing researchers in India today spend a lot of time in trying to understand the science to peer into prescribers minds. Today NeuralMarketing has given them the power to delve into our subconscious mind. It is always very difficult for a marketer to understand the customer mind set. How a doctor selects a particular brand, where they look for information and how they search for it. NeuralMarketing as a tool measures the level of attention that results from exposure to medico-marketing material. NeuralMarketing explores how different levels of attention influence prescribers in conscious and unconscious ways. With the current decline and reluctance of doctors to meet pharma reps, the new marketing challenge is to create value for doctors and patients while receiving value in return.
What will you learn: You will learn why NeuralMarketing has a great future in the 21st century. You will learn how communicate specific messages from the outcome of NeuralMarketing
Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at firstname.lastname@example.org & we will arrange the one-to-one session for you.
How to download course certificate: Watch Video
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