Voice of the Patient: Integral to Patient Centricity in Pharma Marketing


The Voice of the Patient has never been heard of before. In the coming years, patients too will be a part of the patient care – “No Decision About Me – Without Me” will be the rallying cry of the patients. And with the anticipated global shortage of HCPs in the coming years, pharma companies can partner with doctors for better patient outcome. That is a goldmine of opportunities for pharmacos!

What will you learn

  • The participant will learn about how important listening to the voice of patient will be useful in patient centricity.
  • This marketing model will give the participants a definite marketing edge.

Language: English

Bonus: 1) The course Marketing Myopia by Vivek Hattangadi is Free with this course. You will get the details during the checkout process.
2) One-to-one session with Vivek Hattangadi is also included with this course. After the course is completed, send a mail with this course certificate & the team will arrange your one-to-one session with Vivek Hattangadi. Mail Id: academy@pharmastate.com with mail title One-to-one session for the course Voice of patient.

How to download course certificate: Watch Video


Topics for this course

6 Lessons58m 39s

Voice of patient

Part 1: No decision about me – without me – “The patient”00:17:50
Quiz 1
Part 2: Patient journey mapping00:19:27
Quiz 2
Part 3: Leveraging Artificial Intelligence, Machine Learning & Blockchain00:04:03
Quiz 3
Part 4: Patient’s voice00:07:45
Quiz 4
Part 5: Empowering patient00:08:55
Quiz 5

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students


Material Includes

  • 6 Learning Videos
  • 5 Quizzes
  • Course Certificate
  • The course Marketing Myopia by Vivek Hattangadi is Free with this course

Enrolment validity: 365 days

Target Audience

  • CEOs Vice-Presidents
  • Sales& Marketing Heads
  • Brand Managers
  • National Sales Managers
  • Field Sales Managers

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