Power v/s Persuasion For Pharma Sales Team Management: Which One Is Better | By Pankaj Srivastava


For most of the managers, this dilemma is always there whether to use power or persuasion to get the maximum out of their team members. After going through this course, one will be able to have a clear-cut idea which one has got an edge overall. What are the situations where these skills will be more appropriate?

What will you learn

1. Basic difference between Persuasion & Force

2. Key Skills for being persuasive

3. The situations where force can be used

Language: English

How to download course certificate: Watch Video

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Topics for this course

8 Lessons43m 38s

Persuasion v/s Power

Part 1: Case Study – 14:58
Part 2: Agenda & Understand Persuasions8:02
Part 3: Build Your Credibility11:16
Part 4: Understand Your Audience2:25
Part 5: Win Minds & Win Hearts4:29
Part 6: Overcome Resistance & Where Power Can Be Used6:52
Part 7: Case Study – 22:44

About the instructors

Pankaj Srivastava (MSc. (Zoology) ISTD diploma in Training & Development) is having 36 years of pharmaceutical experience. Worked in Sanofi and MSD as RBM, Marketing Manager & Training Manager with MSD. Last assignment was GM Training and Business Development with Shield Healthcare. Apart from conducting sessions to up-skill pharma professionals, my special interest area is also to conduct soft skill sessions with Doctors/ Paramedical staff and for students in Business schools. With Doctors( Profs/HODs) Endocrinologists/Diabetologists as well as in International Diabetic conferences conducted more than 50 sessions with them. I have a deep desire to bring a positive change to the careers of Pharma Professionals by sharing the experience & knowledge that I gained during my career.
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11 Courses

263 students