Almost all pharma companies receive a yearly audit of their financial statements, such as the income statement, balance sheet, and cash flow statement. Similarly, all pharma brands must undergo a brand audit. A brand audit is a periodic check-up that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it. Today brand audit can be much easier and done even by the brand managers using digital platforms like Google Forms.
What will you learn
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