Leveraging Phygital Marketing To Launch New Brands, Post-2020


Launching a new product phygitally (Physical + Digital) is not just for the Covid-era. It is an indispensable marketing tool post-2020. The course will tell the viewers about the various digital tools and how these can be utilized to reinforce the one-on-one meetings of field sales personnel with doctors.  Viewers should remember that phygital marketing takes performance to much higher level than either digital alone or one-on-one  meetings with customers alone. The two synergised lays a strong foundation for the launch of a new product!

What will you learn

  • Launching a new product phygitally is not just for the current pandemic era. It is for the 21st Century.
  • You can launch a new product to all your target doctors in one swoop.

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

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Topics for this course

10 Lessons01h 04m

Launching The Brand Phygitally (Physical +Digital)

Part 1: Understanding the patient journey15:15
Part 2: Finding the right audience11:33
Part 3: Write your brand plan4:23
Part 4: Teasers to the right audience4:24
Part 5: Craft your digital strategy15:35
Part 6: Frameworks8:15
Part 7: Develop an interactive microsite of your brand2:07
Part 8: Monitor & Control1:16
Part 9: Results & Outcomes1:43

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
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Crisp road map reference for brand launch, execution, and assessment framework


Material Includes

  • 10 Learning Videos
  • Course Certificate

Enrolment validity: 365 days

Target Audience

  • CEOs
  • Vice-Presidents
  • Marketing Managers
  • Brand Managers
  • Field Sales Managers

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