4.67(3 Ratings)

Leveraging Phygital Marketing To Launch New Brands, Post-2020

1,499
Enrolment validity: 365 days

Description

Launching a new product phygitally (Physical + Digital) is not just for the Covid-era. It is an indispensable marketing tool post-2020. The course will tell the viewers about the various digital tools and how these can be utilized to reinforce the one-on-one meetings of field sales personnel with doctors.  Viewers should remember that phygital marketing takes performance to much higher level than either digital alone or one-on-one  meetings with customers alone. The two synergised lays a strong foundation for the launch of a new product!

What will you learn

  • Launching a new product phygitally is not just for the current pandemic era. It is for the 21st Century.
  • You can launch a new product to all your target doctors in one swoop.

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

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Course Curriculum

Launching The Brand Phygitally (Physical +Digital)

  • Introduction
    01:29
  • Part 1: Understanding the patient journey
    15:15
  • Part 2: Finding the right audience
    11:33
  • Part 3: Write your brand plan
    04:23
  • Part 4: Teasers to the right audience
    04:24
  • Part 5: Craft your digital strategy
    15:35
  • Part 6: Frameworks
    08:15
  • Part 7: Develop an interactive microsite of your brand
    02:07
  • Part 8: Monitor & Control
    01:16
  • Part 9: Results & Outcomes
    01:43

Quiz

Student Ratings & Reviews

4.7
Total 3 Ratings
5
2 Ratings
4
1 Rating
3
0 Rating
2
0 Rating
1
0 Rating
Saqib Altaf
6 months ago
good
AT
9 months ago
Very new subject to learn. Interesting
B
2 years ago
Crisp road map reference for brand launch, execution, and assessment framework

Material Includes

  • 10 Learning Videos
  • Course Certificate

Target Audience

  • CEOs
  • Vice-Presidents
  • Marketing Managers
  • Brand Managers
  • Field Sales Managers
1,499
Enrolment validity: 365 days
1,499
Enrolment validity: 365 days

Material Includes

  • 10 Learning Videos
  • Course Certificate

Target Audience

  • CEOs
  • Vice-Presidents
  • Marketing Managers
  • Brand Managers
  • Field Sales Managers
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