What is STP in marketing?
STP in marketing stands for Segmentation, Targeting, and Positioning. The STP model helps you to develop your messages and deliver customized and relevant messages for the segmented doctors. Philip Kotler, the grand marketing guru, has suggested that if marketers can nail their target and position, all other aspects of a marketing campaign will fall into place. Target and position define whom you are trying to reach with your marketing campaign, and what message (or position) you will use to connect. Always remember, “Products may die, but the brand lives forever.”
Why STP is so important?
Program USP & Learning Objective
Participants will learn how you can use STP to build eternal brands – brands that last forever!
Certificate: Certificate will be provided to the participants on successful completion.
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