Strategy and Strategy Execution – Can We Make Competition Irrelevant?


This course is about the origin of strategy and tactics and strategy execution. It details the building blocks of strategy execution and how it is important for building robust brands.  It also describes the power of the Fair Process and its importance to build strategy execution in the strategy.

What will you learn

  • You will learn whether strategy is the key to a successful brand or strategy execution.
  • You will also learn why field sales managers should be considered as an extended arm of the corporate brand management team.

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

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Topics for this course

8 Lessons1h 18m

Strategy & Tactics

Introduction & Learning Objectives0:51
Part 1: Strategy & Tactics: The Basic Understanding11:53
Quiz: Part – 1
Part 2: Key to High Performace6:02
Quiz: Part – 2
Part 3: STP & LJG Strategy5:44
Quiz: Part – 3
Part 4: Strategy Execution18:56
Quiz: Part – 4
Part 5: Building Blocks of Strategy Execution10:22
Quiz: Part – 5
Part 6: Strategy Execution – Pharma India13:14
Quiz: Part – 6
Part 7: Strategy & Blue Ocean10:57
Quiz: Part – 7

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students


Material Includes

  • 8 Learning Videos
  • Course Certificate
  • 1-to-1 session with Vivek Hattangadi

Enrolment validity: 365 days

Target Audience

  • CEOs, Vice-Presidents, General Managers
  • National Sales Managers, Marketing Managers
  • Brand Managers, First Line Managers
  • Zonal Managers, Regional Managers

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