SWOT – AP Analysis for Self-Development


You may all have heard about SWOT (Strength, Weakness, Opportunities, Threats), but what is SWOT-AP? In this course you will learn about SWOT-AP. It is tool not just for you professional development but also for personal development or rather for your overall development as a human being. Organizations too can use SWOT-AP, brands can use SWOT-AP to make progress. SWOT-AP is worthwhile only when a person has integrity. Otherwise it is a useless tool.

What will your learn

  • As Brand Manager will help you in brand audit
  • A CEO can use it to take his organization to the next level
  • Field sales managers can use it to build relations with colleagues and customers and become servant leaders.

Language: English

Bonus: One-to-One Query Resolution Session with Mr. Vivek Hattangadi. Please mail us the course completion certificate at academy@pharmastate.com & we will arrange the one-to-one session for you.

How to download course certificate: Watch Video

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Topics for this course

4 Lessons31m 16s


Assignment – for practical learning
1. What is SWOT – AP?8:23
Quiz – 1
2. Who, When & How of SWOT – AP6:42
Quiz – 2
3. Case Studies of SWOT – AP14:19

About the instructor

The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities. His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry. Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company. Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh. And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Vivek Hattangadi has authored six books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book was very recently released, ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’ Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
4.69 (81 ratings)

66 Courses

2446 students


Material Includes

  • 3 Learning Videos
  • 1 Certificate

Enrolment validity: 365 days

Target Audience

  • CEOs
  • Vice-Presidents
  • Brand Managers
  • Field Sales Managers

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