Understand Brand Strategy with Case Studies | By Vivek Hattangadi


In this course learn what is Brand Strategy & the various steps for formulating & executing a Strategy. Also learn 3E’s required to make a strategy implementation successful. Learn from the various Case studies/Examples like DPP4 inhibitors launch strategy of Merck & how Novartis tackled the highly competitive market later. Go through the strategy of Sun Pharma which made it an acute therapy leader. Also see how Galaxo came out of its under-performance by implementing the right strategy.

What will you learn

Pharma Brand Management Strategy

Milestone Practical Case Studies

3E’s in Strategy Implementation

Language: English

How to download course certificate: Watch Video

Topics for this course

2 Lessons24m 51s

Brand Strategy

What is Strategy, Practical Case studies from Pharma Industry & 3E’s in Strategy Management24:52
Thankyou & How to Download Certificate0:50

About the instructors

Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company. Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.
4.80 (55 ratings)

7 Courses

1273 students

Student Feedback


Total 30 Ratings

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Comprehensive guidelines for crafting brand strategy. You made this session interesting with apt examples of pharma. Thanks for incorporating 3E process by Jack Welch.

Ajaz Nathani

Very Insightful session with real life example. Looking forward to learn more. Thank you sir!

Good Insight n its examples. I like 3E approaches in strategy execution.

Practical approach with examples. Nicely explained

Good useful session.


It was excellent and very knowledgeable learning and very well explained.

Its too good and you know its make me a habit to do a course everyday...thank you

Very insightful and interesting course :-)

Quite insightful!
Thank You Sir.

Sir you are commendable.

Real scenario explained by you, bitter truth of strategy implementation😊

Dear Sir,
Thanks for explaining the whole gamut of strategy in crisp way. Esp. 3-Es are very powerful and relevant which we will try to implement now on while designing strategy.
Daxesh Patel

Very nice strategy implementation

Briefly explained...Worth value

Superb as usual sir ! Big thank you !

It was nice session indeed very helpful for brand managers to understand Brand strategy and execution. The case study of DPP4 was really fantastic and on target same with 3E of execution (Engagement, Explanation and Expacrjon clarity ) was truly amazing
Thanks sir for your wonderful thoughts and guidance.

Really an amazing presentation & nicely highlighted all the essential steps while formulating any brand strategy. Really the '3E's is a brilliant concept which holds true & need to be taken into account by the pharma companies.
Thank you sir, looking forward for more such videos covering different topics.

The concept is explained very beautifully with the help of examples which makes it very interesting and easy to comprehend.Thank you sir😊

Nice lecture

Very informative with real industry example.
Thank you so much sir.

Precise and Crisp !

Apt Examples and Short explanations of key factors for strategy implementation and execution , make this course interesting and worth your time.

Thank you Prof. Vivek. Looking forward to learn more !


Thank You Vivek Sir... Nice presentation with live examples, truly!

Thank you Sir,
Excellent content and class presentation.

Sir has very nicely explained all the important aspects of strategy with good examples. He has explained it in a simple way without using any sophisticated jargon used in books. Thank you Sir.

Explanation of the word strategy.
And last one 3E is wow । Very knowledgeable about for your life also । Thank you sir

It's is informative sir
I will implement 3 E .
Thank you sir .

Course content is really very much useful before planning any strategy, Thank you sir.

Nicely explained with real-world pharma industry examples. Thank you Sir for this course.


Material Includes

  • 1 Video Lectures
  • Course certificate

Target Audience

  • Brand Manager
  • Product Manager
  • Sales and Marketing Professionals