In this course learn what is Brand Strategy & the various steps for formulating & executing a Strategy. Also learn 3E’s required to make a strategy implementation successful. Learn from the various Case studies/Examples like DPP4 inhibitors launch strategy of Merck & how Novartis tackled the highly competitive market later. Go through the strategy of Sun Pharma which made it an acute therapy leader. Also see how Galaxo came out of its under-performance by implementing the right strategy.
What will you learn
Pharma Brand Management Strategy
Milestone Practical Case Studies
3E’s in Strategy Implementation
How to download course certificate: Watch Video
Comprehensive guidelines for crafting brand strategy. You made this session interesting with apt examples of pharma. Thanks for incorporating 3E process by Jack Welch.
Very Insightful session with real life example. Looking forward to learn more. Thank you sir!
Practical approach with examples. Nicely explained
Good useful session.
It was excellent and very knowledgeable learning and very well explained.
Its too good and you know its make me a habit to do a course everyday...thank you
Very insightful and interesting course :-)
Thank You Sir.
Sir you are commendable.
Real scenario explained by you, bitter truth of strategy implementation😊
Thanks for explaining the whole gamut of strategy in crisp way. Esp. 3-Es are very powerful and relevant which we will try to implement now on while designing strategy.
Briefly explained...Worth value
Superb as usual sir ! Big thank you !
It was nice session indeed very helpful for brand managers to understand Brand strategy and execution. The case study of DPP4 was really fantastic and on target same with 3E of execution (Engagement, Explanation and Expacrjon clarity ) was truly amazing
Thanks sir for your wonderful thoughts and guidance.
Really an amazing presentation & nicely highlighted all the essential steps while formulating any brand strategy. Really the '3E's is a brilliant concept which holds true & need to be taken into account by the pharma companies.
Thank you sir, looking forward for more such videos covering different topics.
The concept is explained very beautifully with the help of examples which makes it very interesting and easy to comprehend.Thank you sir😊
Very informative with real industry example.
Thank you so much sir.
Precise and Crisp !
Apt Examples and Short explanations of key factors for strategy implementation and execution , make this course interesting and worth your time.
Thank you Prof. Vivek. Looking forward to learn more !
Thank You Vivek Sir... Nice presentation with live examples, truly!
Thank you Sir,
Excellent content and class presentation.
Sir has very nicely explained all the important aspects of strategy with good examples. He has explained it in a simple way without using any sophisticated jargon used in books. Thank you Sir.
Explanation of the word strategy.
And last one 3E is wow । Very knowledgeable about for your life also । Thank you sir
It's is informative sir
I will implement 3 E .
Thank you sir .
Course content is really very much useful before planning any strategy, Thank you sir.
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