4.40
(10 Ratings)

World Pharma Brand Manager Day 2022 – (Day 1)

Categories: Free Marketing Course
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About Course

World Pharma Brand Managers Day – 2022 held on 2nd and 3rd January 2022.

The Theme of this event is H2H Marketing & Phygital Transformation.

Day 1 – For Pharma Professionals & also recommended to Pharmaceutical MBA Students.

Day 2 – For Pharmaceutical MBA Students & Passouts & also recommended to Pharma Professionals. Enroll to the Day 2 Course Here.

Speakers

  • Welcome: Dr. Swati Sinha
  • Setting the tone: Vivek Hattangadi
  • Inaugural address: Dr. Manthan Janodia
  • Keynote address & Tribute to Prof. Chitta Mitra: Chinmay Mitra
  • Tribute to Prof. Tarun Gupta: Bhavesh Vyas
  • Panel Discussion 1A: Digital Transformation – Where are we and where do we intend to go in the next five years? (Prashant Menon, Sanjiv Navangul, Hariram Krishnan, M Mosaddek Hossain, Manoj Saxena)
  • Panel Discussion 1B: Brand Building In FMCG & Pharma: Similarities and Differences. (Vivek Hattangadi, Ambi Parameswaran, Dr. Sanjoy Mitra, Gauri Chaudhari, Pawan V. Kulkarni)
  • Framework for Digital Transformation in South, Southeast and Middle East Asia: Salil Kallianpur
  • Paradigm Shift in Marketing: Great Customer Experience in Digital Era Creates Great Business Value: Deep Bhandari
  • Winning in the VUCA Age through Digital Transformation: Satya Mahesh K
  • Learning to reinvent for tomorrow via H2H Marketing: Sankar Dass
  • Panel Discussion 2: Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?(Vivek Hattangadi, Prof. Waldemar Pfoertsch, Prof. Uwe Sponholz, Ashok Bhattacharya, Girdhar Balwani)
  • Digital Therapeutics: Bhavesh Vyas
  • Phygital Maturity Curve: Sourav Das
  • SWOT-AP Analysis Competition & Valediction: Pranav Kumar, Dr. Hasan Samiul, Haresh Pursnani, Prashant Menon, Moni Mahmudur Rahman Bhuiyan, Vivek Hattangadi & Dr. Swati Sinha

Language: English

How to Download Course certificate: Watch Video

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Course Content

Inauguration & Setting The Tone

  • Welcome
    04:52
  • Setting The Tone
    03:00
  • Inaugural Address by Dr. Manthan Janodia
    07:03
  • Keynote Address by Chinmay Mitra
    08:59
  • Tribute to Prof. Tarun Gupta by Bhavesh Vyas
    06:12

Session 1 – Panel Discussion (One): Digital Transformation – Where are we and where do we intend to go in the next five years?
Panelists: Prashant Menon, Sanjiv Navangul, Hariram Krishnan, M Mosaddek Hossain, Manoj Saxena

Session 1 – Panel Discussion (Two): Brand Building In FMCG & Pharma: Similarities and Differences
Panelists: Vivek Hattangadi, Ambi Parameswaran, Dr. Sanjoy Mitra, Gauri Chaudhari, Pawan V. Kulkarni

Session 2: Going Phygital Along with H2H Marketing
Power Talks by Salil Kallianpur, Deep Bhandari, Satya Mahesh K & Sankar Dass

Session 3 – Panel Discussion: Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?
Panelists: Prof. Waldemar Pfoertsch, Prof. Uwe Sponholz, Ashok Bhattacharya, Girdhar Balwani, Vivek Hattangadi

Session 4: Going Phygital Alongwith H2H Marketing
New Concepts by Sourav Das & Bhavesh Vyas

SWOT-AP Analysis Competition Result & Valediction

Student Ratings & Reviews

4.4
Total 10 Ratings
5
8 Ratings
4
0 Rating
3
0 Rating
2
2 Ratings
1
0 Rating
KT
3 months ago
Excellent
SN
4 months ago
Amazing
AS
4 months ago
More info
AD
4 months ago
Excellent
GB
4 months ago
Nice
AV
4 months ago
It\'s awesome
this first day is too long and timetaking but beside time this is too much informative
DS
4 months ago
excellent
AP
4 months ago
Excellent
RS
5 months ago
Nice
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