4.40(5)

World Pharma Brand Manager Day 2022 – (Day 1)

Description

World Pharma Brand Managers Day – 2022 held on 2nd and 3rd January 2022.

The Theme of this event is H2H Marketing & Phygital Transformation.

Day 1 – For Pharma Professionals & also recommended to Pharmaceutical MBA Students.

Day 2 – For Pharmaceutical MBA Students & Passouts & also recommended to Pharma Professionals. Enroll to the Day 2 Course Here.

Speakers

  • Welcome: Dr. Swati Sinha
  • Setting the tone: Vivek Hattangadi
  • Inaugural address: Dr. Manthan Janodia
  • Keynote address & Tribute to Prof. Chitta Mitra: Chinmay Mitra
  • Tribute to Prof. Tarun Gupta: Bhavesh Vyas
  • Panel Discussion 1A: Digital Transformation – Where are we and where do we intend to go in the next five years? (Prashant Menon, Sanjiv Navangul, Hariram Krishnan, M Mosaddek Hossain, Manoj Saxena)
  • Panel Discussion 1B: Brand Building In FMCG & Pharma: Similarities and Differences. (Vivek Hattangadi, Ambi Parameswaran, Dr. Sanjoy Mitra, Gauri Chaudhari, Pawan V. Kulkarni)
  • Framework for Digital Transformation in South, Southeast and Middle East Asia: Salil Kallianpur
  • Paradigm Shift in Marketing: Great Customer Experience in Digital Era Creates Great Business Value: Deep Bhandari
  • Winning in the VUCA Age through Digital Transformation: Satya Mahesh K
  • Learning to reinvent for tomorrow via H2H Marketing: Sankar Dass
  • Panel Discussion 2: Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?(Vivek Hattangadi, Prof. Waldemar Pfoertsch, Prof. Uwe Sponholz, Ashok Bhattacharya, Girdhar Balwani)
  • Digital Therapeutics: Bhavesh Vyas
  • Phygital Maturity Curve: Sourav Das
  • SWOT-AP Analysis Competition & Valediction: Pranav Kumar, Dr. Hasan Samiul, Haresh Pursnani, Prashant Menon, Moni Mahmudur Rahman Bhuiyan, Vivek Hattangadi & Dr. Swati Sinha

Language: English

How to Download Course certificate: Watch Video

Topics for this course

15 Lessons07h 15m

Inauguration & Setting The Tone

Welcome00:04:52
Setting The Tone00:03:00
Inaugural Address by Dr. Manthan Janodia00:07:03
Keynote Address by Chinmay Mitra00:09:00
Tribute to Prof. Tarun Gupta by Bhavesh Vyas00:06:12

Session 1 – Panel Discussion (One): Digital Transformation – Where are we and where do we intend to go in the next five years??

Panelists: Prashant Menon, Sanjiv Navangul, Hariram Krishnan, M Mosaddek Hossain, Manoj Saxena

Session 1 – Panel Discussion (Two): Brand Building In FMCG & Pharma: Similarities and Differences?

Panelists: Vivek Hattangadi, Ambi Parameswaran, Dr. Sanjoy Mitra, Gauri Chaudhari, Pawan V. Kulkarni

Session 2: Going Phygital Along with H2H Marketing?

Power Talks by Salil Kallianpur, Deep Bhandari, Satya Mahesh K & Sankar Dass

Session 3 – Panel Discussion: Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century??

Panelists: Prof. Waldemar Pfoertsch, Prof. Uwe Sponholz, Ashok Bhattacharya, Girdhar Balwani, Vivek Hattangadi

Session 4: Going Phygital Alongwith H2H Marketing?

New Concepts by Sourav Das & Bhavesh Vyas

SWOT-AP Analysis Competition Result & Valediction

About the instructor

PharmaState PharmaState Academy is a global Learning and Development (L&D) platform for Pharma Industry. Our L&D program constitutes of both Offline and Online training modules which are prepared by the Industry Experts keeping in view the practical needs of Pharma Professionals. Our trainers are passionate about sharing their knowledge & helping their students to the maximum extent possible.
4.62 (453 ratings)

146 Courses

2812 students

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4.4

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It's awesome

this first day is too long and timetaking but beside time this is too much informative

excellent

Excellent

Nice

Free

Material Includes

  • 15 Learning Videos
  • Event Certificate

Enrolment validity: 30 days

Target Audience

  • Pharma Brand Managers
  • Brand Management Enthusiasts
  • Pharma Sales All Levels
  • Pharma Marketing All Levels

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