World Pharma Brand Managers Day – 3rd Jan, 2021 E- Colloquium: Strategy to Strategy Execution 1. Data Driven Marketing – Creating Brands that Last. 2. Case Studies: How eight great pharma brands were built from the mid of the 20th Century to the 21st Century.
- Dr. Sanjoy Mitra: Inauguration
- Dr. Sandeep Bhattacharya: Keynote Address: “Data Driven Marketing – Creating Brands that Last
- Ashis Mukherjee: Strategy to Strategy Execution: A Case Study of how a mega-brand was strategized and how the strategy was executed
- Amlesh Ranjan: Can powerful brands be launched using science and evidence-based marketing?
- Bhaskar Chakravorti: Strategy Execution: Becosules
- T. Narayanan: Strategy Execution: Metrogyl
- Pramod Rajput: Strategy Execution: Aciloc
- Kanwaljit Singh Chopra: Strategy Execution: Revital
- Pankaj Srivastava: Strategy Execution: Lantus
- Bhavesh Vyas: Strategy Execution: Januvia /Janumet
- Exclusive Session: What Doctors have to say about Pharma Brand Management
- Dr. Suniel Deshpande: Announcement of Winners for the Golden Brand Plan Contest & Valediction
- Vivek Hattangadi: Valediction
Don’t Miss the Pre – World Pharma Brand Manager Day – 2021