Batch - 3 Completed

Batch 4 - Enrollments Open
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Brand ManagersSelf-Assessment

You can download the self-assessment worksheet & do your self-assessment. After self-assessment, you can also share the worksheet to us at mail id: academy@pharmastate.com with mail title: Brand Manager Self-Assessment Worksheet. You can also connect to us for Brand Management Trainings. 

New Age

Thinking

Good Bye

Hackneyed

Ideas

Program Details

Series of three Live Sessions, Case Studies and Online Interactions with a Peer Group & three One-to-One Assignment discussions.

03:00 pm - Presentations on Case Study

03:30 pm - Forward-thinking Skill Sets for Senior Brand Managers and Group Brand Managers and entry-level Marketing Managers

04:30 pm - Building and Sustaining Strong Brands for Your Organization

05:30 pm - Assignment for Next Saturday

 

One-To-One: Review of Assignment for Session 1

Review of assignments will be done as one-to-one discussion for 30 minutes

03:00 pm - Presentations on Book which will be sent earlier

03:30 pm - Dissection of the currently available promotional material from MNCs and Indian MNCs. And later, discussions on them

04:30 pm - The nuances of writing for the Digital media and the Print media. Communication skills for which will outline the medico-marketing communication concepts in writing copy which can convert into prescriptions.

05:30 pm - Assignment for Next Saturday

 

One-To-One: Review of Assignment for Session 2

Review of assignments will be done as one-to-one discussion for 30 minutes

03:00 pm - Presentations on Case Study

03:30 pm - The Principles of Phygital Marketing leading to Patient-centric marketing. This involves truly putting the patient first and will require a total change in mindset.

04:30 pm - "Creating a Brand Idea, Unique Selling Propositions and Value Proposition for your Brand for Phygital Marketing to create unparalleled competitive advantage

05:30 pm - Assignment for Next Saturday

 

One-To-One: Review of Assignment for Session 3

Review of assignments will be done as one-to-one discussion for 30 minutes

Timing

Case Study Presentation

03:00 to 03:30 pm (Case studies will be sent few days prior)

Interactive Lecture 1

03:30 to 04:30 pm

Interactive Lecture 2

04:30 to 05:30 pm

Assignment for Next Saturday

05:30 pm onwards

One-to-One Discussion

Half an hour discussion on assignemt on Saturday. Time Slots to be alloted in previous session

*Batch Starting From 25th-Oct-2020 (Sunday) for 3 Consecutive Sundays

What Will You Learn

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You will learn about core brand management skill sets which are needed by Indian pharma brand managers. You will know about the how big brand ideas can be created in the building brands
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In this session, you will dissect promotional material from both Indian and MNC pharma companies to strengthen your own communication skills in pharma brand management. You will learn from some of the greatest copywriting on how to write copy both for the digital media and the print media. You will also learn about the art of storytelling.
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You will learn about phygital marketing and patient centric marketing. You will know about patient journey and how at every stage a positive patient experience can help in building strong brands.

Capacity Building

The participant will be able to build mega brands and pave the way to career progress.

What more you get for building on your strengths?

Courses worth Rs. 1499/- Free

Crafting A Brand Plan (with case studies)
Crafting A Brand Plan (with case studies)Course worth Rs. 999/- (Included in the package)
    Understand Brand Strategy with Case Studies
    Understand Brand Strategy with Case Studies Course worth Rs. 500/- (Included in the package)

      0
      of 13 SEATS
      Available
      Registration Open

      Program Fees

      Once we receive the Payment, our representative will connect with you for further Assistance. Our Support No. for WhatsApp or Call: +91-8587874143 & Email: academy@pharmastate.com

      For India and Nepal

      Rs. 5999/-

      Pay Now

      For outside India

      *Limited participants per batch– Only 13 | Next Batch Starts From 1st Nov, 2020

      Know Your Coach

      Vivek Hattangadi
      Vivek HattangadiPharma Consultant, Trainer & Career Coach
      Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company. Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.

      Books Written by Vivek Hattangadi