𝘾𝙚𝙧𝙩𝙞𝙛𝙞𝙘𝙖𝙩𝙚: To be awarded with 3CPhE (Continuing Pharma Education) points.

Registrations Open Now

  • We limit the number of participants in a batch so that high-quality interactive learning can happen.
  • In case you have missed this batch, you can fill out the Interest form for the next batch.
  • We will send you the information, once the registrations open for the next batch.

Invest in yourself!

Navigating The Pharma Horizon: Trends, Insights, and Patient-Centric Strategies

- Charting a Course in the Evolving Pharma Landscape

24th Sept 2023 (Sunday)
10:00 AM onwards


Navigating The Pharma Horizon: Trends, Insights, and Patient-Centric Strategies

- Charting a Course in the Evolving Pharma Landscape

24th Sept 2023 (Sunday)
10:00 AM onwards


What will you get?

𝗔) 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙁𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡𝙨 & 𝙍𝙚𝙖𝙡 𝙚𝙭𝙖𝙢𝙥𝙡𝙚𝙨 𝙤𝙛 𝙋𝙝𝙖𝙧𝙢𝙖 𝙗𝙧𝙖𝙣𝙙𝙨 𝙬𝙝𝙚𝙧𝙚 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙡𝙚𝙙 𝙩𝙤 𝙢𝙖𝙟𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙞𝙣 𝘽𝙧𝙖𝙣𝙙 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚.

𝗕) 𝘼𝙡𝙡 𝙧𝙚𝙖𝙙𝙮-𝙩𝙤-𝙛𝙞𝙡𝙡 𝙛𝙤𝙧𝙢𝙖𝙩𝙨 (𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝘿𝙤𝙘𝙠𝙚𝙩).

  1. Internal Data | All India | SKU wise
  2. Internal Data | Region wise
  3. Internal Data | Territory wise
  4. Retail Audit | Brand + Competitors
  5. Prescription Audit | Speciality wise | Brand + Competitors
  6. Key Issues & Critical Success Factors
  7. KAM Sheet Format
  8. Action Plan

𝐂) 𝘾𝙖𝙨𝙚 𝙎𝙩𝙪𝙙𝙮 𝙛𝙤𝙧 𝙗𝙚𝙩𝙩𝙚𝙧 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.

Well, you are aiming to become a manager or have just got promoted as one – Congratulations!

  • However, getting that much coveted position is just the start of a long journey. 
  • How do you make your transition from being a manager to being a leader? 
  • Also how do you avoid the pitfalls that many first-time managers get into and take a long time to identify, understand and correct.

Who should attend?

Pharma marketers

Why you should attend?

To understand in detail, current and future trends in the pharmaceutical industry, including the growing importance of patient-centric approaches, that can be utilize for strategic planning, drive innovation, enhance market research, and foster a culture of adaptability. This knowledge will benefit them by positioning their brands in a dynamic and patient-focused industry, driving new ideas and contributing to better healthcare outcomes for patients.

What will you learn?

1. Industry Trends: Marketers will gain updated knowledge of current pharmaceutical industry trends, allowing them to adapt marketing strategies accordingly.

2. Market Insights: They will develop a deeper understanding of market insights and data analysis, enhancing their ability to make data-driven marketing decisions and target the right audiences effectively.

3. Patient-Centric Marketing: Marketers will learn about the growing importance of patient-centric approaches in healthcare. This knowledge will enable them to create more patient-focused marketing campaigns and engagement strategies.


Learn from one of the best educators in the industry with practical experience.

Educator Rating 4.8/5

Accomplished Marketing Leader, branding & business Excellence expert with a rich experience of crafting brand portfolio objectives, strategies and plans to facilitate business growth in leading companies – Sun pharma, E. Merck and Abbott.
Currently owning the medico-marketing strategy function in Medicca Press, leading medical content writing organization in India.
Led Marketing Excellence function, with responsibility of strategic planning and collaborated for creating differentiated omnichannel marketing plans for 8 business units of Abbott Healthcare.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Doubled the cardiology portfolio to INR 85 CR in 5 years and improved the ranking of original metformin from 75th brand to 13th brand in 2 years.

Reviews from learners

Adarsh Gautam
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"I have attended a communication lecture before but i wasn't able to comprehend exactly how can we bring these changes in our life. After the sessions i have a very good idea."
Subhadip Mukherjee
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"Engaging and informative for brand managers."
Priyanka Gala
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"I liked the session too much and very informative."
Srushti Tulavi
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"The way of presentation, participants engagement... All things were good.. Thank you for providing such great platform."
Vidyashree SP
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"Thank you for a fantastic session. This session was informative, knowledgeable and helpful."
Madhukar Pansare
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"Good flow & very relevant content of discussion."
Sheel Verma
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"All I liked is that nothing left to ask further more regarding any topic taken so nicely from Ms Zena D'Souza, everything deliberated so nicely to get understood by us."
Neha Bharat Dhope
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"Awesome way of explanation in such a short time."
Pratibha Sharma
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"The way mam kept the audience engaged till the end of the session was quite good."

Will I get the certificate?

Yes. Certificate to be awarded after the successful completion of Workshop.

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