𝗔) 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙁𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡𝙨 & 𝙍𝙚𝙖𝙡 𝙚𝙭𝙖𝙢𝙥𝙡𝙚𝙨 𝙤𝙛 𝙋𝙝𝙖𝙧𝙢𝙖 𝙗𝙧𝙖𝙣𝙙𝙨 𝙬𝙝𝙚𝙧𝙚 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙡𝙚𝙙 𝙩𝙤 𝙢𝙖𝙟𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙞𝙣 𝘽𝙧𝙖𝙣𝙙 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚.
𝗕) 𝘼𝙡𝙡 𝙧𝙚𝙖𝙙𝙮-𝙩𝙤-𝙛𝙞𝙡𝙡 𝙛𝙤𝙧𝙢𝙖𝙩𝙨 (𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝘿𝙤𝙘𝙠𝙚𝙩).
𝐂) 𝘾𝙖𝙨𝙚 𝙎𝙩𝙪𝙙𝙮 𝙛𝙤𝙧 𝙗𝙚𝙩𝙩𝙚𝙧 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.
To understand in detail, current and future trends in the pharmaceutical industry, including the growing importance of patient-centric approaches, that can be utilize for strategic planning, drive innovation, enhance market research, and foster a culture of adaptability. This knowledge will benefit them by positioning their brands in a dynamic and patient-focused industry, driving new ideas and contributing to better healthcare outcomes for patients.
1. Industry Trends: Marketers will gain updated knowledge of current pharmaceutical industry trends, allowing them to adapt marketing strategies accordingly.
2. Market Insights: They will develop a deeper understanding of market insights and data analysis, enhancing their ability to make data-driven marketing decisions and target the right audiences effectively.
3. Patient-Centric Marketing: Marketers will learn about the growing importance of patient-centric approaches in healthcare. This knowledge will enable them to create more patient-focused marketing campaigns and engagement strategies.
Accomplished Marketing Leader, branding & business Excellence expert with a rich experience of crafting brand portfolio objectives, strategies and plans to facilitate business growth in leading companies – Sun pharma, E. Merck and Abbott.
Currently owning the medico-marketing strategy function in Medicca Press, leading medical content writing organization in India.
Led Marketing Excellence function, with responsibility of strategic planning and collaborated for creating differentiated omnichannel marketing plans for 8 business units of Abbott Healthcare.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Doubled the cardiology portfolio to INR 85 CR in 5 years and improved the ranking of original metformin from 75th brand to 13th brand in 2 years.
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