"Health Economics and Outcomes Research" (HEOR) course to master data-driven strategies, demonstrate real-world value, and optimize market access for your brands.
PharmaState Academy in collaboration with NMIMS CEE (Centre for Executive Education) brings to you 'An Interactive Program' on HEOR.
Overview of the Program
In today’s rapidly evolving pharmaceutical industry, data-driven decision-making is the key to success. Our Health Economics & Outcomes Research (HEOR) program, in collaboration with NMIMS CEE, equips you with the expertise to navigate market access, pricing strategies, and healthcare sustainability with confidence.
💡 What You’ll Gain: ✅ Master HEOR tools to assess healthcare utilization trends & economic impact ✅ Leverage data-driven insights to optimize pricing & reimbursement strategies ✅ Enhance patient access while ensuring commercial viability of therapies
Whether you’re in Market Access, HEOR, Pricing, Medical Affairs, or Commercial Strategy, this program will empower you to make informed, strategic decisions that drive real-world impact.
🚀 Enroll now and take the next step in shaping the future of pharmaceutical economics.
Course Description
Understanding HEOR is essential for presenting the value proposition of pharmaceutical products effectively.
As a marketing or key account manager, grasp the economic implications and real-world outcomes of medical interventions to articulate the product’s benefits.
This knowledge enables informed decision-making, enhances negotiation skills with payers, and ensures successful market access and penetration.
Who Should Attend
Pharmaceutical Industry Professionals interested in market access, pricing and competitive strategies.
Market Access & Pricing Professionals, KAM Professionals, Marketing Professionals, Health Economics & Policy Professionals, Commercial & Strategy Roles, Medical Affairs & Regulatory Professionals.
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