Basics of Pharma Brand Management

Courses worth Rs. 4497/- & book worth Rs. 595/- Free!

Few Seats Left!

*Limited participants per batch

e-Workshop on Pharma Brand Management has been designed for those who have keen interest in Branding & for those who want to explore it as a career choice. Pharma Sales professionals who want to move into brand management/PMT will get benefited.

Program Details

Learning Path for Greenhorn Brand Managers

  • Day 1
  • Day 2
  • Day 3

Introduction and Ice Breaker

1. Role & Responsibilities of a Brand Manager - 1 hour
2. Skill-sets needed for greenhorn Brand Managers - 1 hour

Bonus: Foundation of the latest Human-to-Human (H2H) Marketing concept of Philip Kotler will be done.

1. Discussions on Brand Plan and Strategies based on the two courses which they will have to go through - 30 minutes
2. Building & Sustaining Strong Brands - 1.5 hour

1. Communication Skills for brand managers - 2 hours
-This will outline the marketing communication concepts in writing copy which can convert into prescriptions.
- It will also include a hands on workshop.

  • Day 1
  • Day 2
  • Day 3

Introduction and Ice Breaker
1. Role & Responsibilities of a Brand Manager - 1 hour
2. Skill-sets needed for greenhorn Brand Managers - 1 hour

Bonus: Foundation of the latest Human-to-Human (H2H) Marketing concept of Philip Kotler will be done.

1. Discussions on Brand Plan and Strategies based on the two courses which they will have to go through - 30 minutes
2. Building & Sustaining Strong Brands - 1.5 hour

1. Communication Skills for brand managers - 2 hours
-This will outline the marketing communication concepts in writing copy which can convert into prescriptions.
- It will also include a hands on workshop.

Post-payment, you will be added to the WhatsApp group for this e-Workshop. In case of any query, WhatsApp Support at: +91-7011796683 / 8587874143 or Email: academy@pharmastate.com

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        Know your coach

        Vivek Hattangadi

        Pharma Consultant, Trainer & Career Coach

        Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company.

        Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.

        Books Written by Vivek Hattangadi