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You must know how to create the "Brand Diamond" before you create your "Brand Plan".
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Understanding “Brand Diamond” - Workshop
19th March 2023 (Sunday)
11:00 AM - 12:30 PM (IST)
Understanding “Brand Diamond” - Workshop
Learn this "Must-to-do" Step before creating the Brand Plan.
19th March 2023 (Sunday)
11:00 AM - 12:30 PM (IST)
Who should attend?
- Anyone already in Pharma Marketing or aspiring to enter into pharma marketing.
- Students & Freshers can also join.
Why you should attend?
This workshop will take you through every aspect of the brand diamond along with pharma examples. Aspects like ‘category semantics’ and ‘Emotional Insights’ will be covered in detail. Also, the use of every aspect of the Brand Diamond in the promotional plan will be highlighted.
What will you learn?
You will agree that all of us are eager to make rock-solid brand plans – plans that are not only robust but also simple and easily implementable.
However you will agree that this is easier said than done – it takes months of hard work, sweat, and sometimes even tears to create a functional brand plan.
This process can be made faster and easier if the Life Space Model commonly called the Brand Diamond is ready.
Making of the Brand Diamond is not an easy task either but if done right can really help the marketer understand 2 vital things – Brand Identity and Brand Benefits. Basically, it answers 2 questions – what my brand is? What does my brand do?
Educator
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Has worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties Co-author of the book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. Conducted training programs and workshops for Indian and international pharma companies
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