The Nine Things To Build a Robust Pharma Brand
Pharma brand building is a complex process. Success depends on the brand manager’s ability to Read More
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Do you feel bulldozed when you see big data?
Preamble W.E.B. Du Bois a Harvard Scholar said “When you have mastered numbers, you will in Read More
Patients Are Not Widgets – They Are Our Consumers
Who really are the customers for pharma? This weekend I was reading the article ‘MIND YOUR Read More
Does H2H Mindset Matter to the CFO and the CHRO?
Does H2H Mindset Matter to the Chief Financial Officer (CFO) and the Chief Human Resources Read More
Making Brand Communication More Effective – The H2H Way
How do you make your brand communication more effective? Bring back the human side of Read More
Are the 4P’s of Marketing Relevant Today?
In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real Read More
Impact of Virus of H2H Mindset on SalesForce Happiness and Performance
Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director Read More
Stakeholder Capitalism, Firms of Endearment and SPICE Model
You have all heard about capitalism and very often its negative connotation. But have you ever Read More
Davos Manifesto and FoE’s to Raise Profitability Of Your Firm
Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Read More
H2H Brand Management
What is H2H Brand Management? It is co-creation of a brand along with the consumers (for Read More
and then