The Power of Visuals in Medico-Marketing
This explores the transformative impact of visuals in medico-marketing, emphasizing their role in creating brand advocates and conveying information e…
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The Abilene Paradox and Pharma India
Abilene paradox, which is the tendency of people to go along with what they think the group wants to do, even when they themselves don't want to do it…
Krulak’s Law of Leadership – Pharma Bangladesh, India and the Humble Medical Representative
Krulak's Law of Leadership, coined by retired General Charles C. Krulak, emphasizing the critical role of frontline personnel, and applying it to the …
What are emotions – Why prescription decisions are guided by emotions and seldom by logic and rational?
The article emphasizes how 1. Emotions drive brand communication and prescription decisions, often more than logic. 2. Utilize brand personality and p…
NMC Guidelines Is It Branded Vs. Generic Medicines or Branded & Generic Medicines?
The article describes the cost and quality of branded and generic medicines in India compared to neighboring countries, highlighting discrepancies in …
Your Silent Brand Ambassador – And You Don’t Know Him
This article elaborates on tangible and intangible brand assets, citing examples from various industries, and particularly highlighting the vital role…
The Golden Circle: Why Brands Flourish?
This article discusses how the Golden Circle can be applied to branding and marketing. It argues that brands should start with their "why" and then co…
Styles Of Copywriting for Medico-Marketing: Know The 6 Most Important!
Medico-marketing copywriting requires dedication, practice, and a willingness to continuously learn and grow. Copywriting is a craft that can be devel…
Pharma Brand Managers Brilliance: Assessing Through the Lens of KRAs
Medico-marketing copywriting requires dedication, practice, and a willingness to continuously learn and grow. Copywriting is a craft that can be devel…
Myths about Medico-marketing Copy Writing – Come, Let’s Bust Them
Medico-marketing copywriting requires dedication, practice, and a willingness to continuously learn and grow. Copywriting is a craft that can be devel…
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