THE NEXT LEVEL PHARMA MARKETING SKILLS – AUTHORED BY TWO AI’s
This is the first-ever article on pharma brand management authored by two AIs (AI #1 – Artificial Intelligence = ChatGPT and AI # 2 Average…
Category: Exclusive
Are you busy?
Written by: Zena D’souza All throughout my career as a team player and also as a leader, I emphasized, rather than forced my team and myself…
Communication- Know Your Audience
Written by: Zena D’souza Suneeti had been in pharma marketing for 8 years. She had worked across three top companies and in each company, people spoke…
The Right Way And The Wrong Way To Write A Brand Plan
Written by: Vivek Hattangadi Current paradigms must be continuously challenged by the emerging marketing models. If you continue to use the marketing models of the past,…
A Boss or a Mentor?
Written by: Zena D’souza A long time ago, when I was in school, maybe in the 7th standard my teacher called out to me saying, ‘Come…
How To Choose Your Pharma Serialization Software: 5 Most Important Criteria
Article by: Chekkit The pharma industry is evolving and traceability regulations are becoming more stringent. You either get your products serialized and traceable or face heavy…
How to Implement Serialization in Pharmaceutical Packaging
Article by: Chekkit Before we go into how you can implement serialization for your pharmaceutical products, let’s do a recap of what serialization is and why…
2 Big Disadvantages of Anti Counterfeiting Solutions using QR Code
Article by: Chekkit Have you ever seen a bottle of wine or medicine pack with a QR code and wondered if those good-looking square images can…
What is Serialization in Pharma & Where is it a Regulation for Drug Distribution?
Article by: Chekkit “What’s all the fuss around serialization and traceability all about?” “It seems like there’s a new pharmaceutical regulation every 10 years.” “These extra…
‘TO-DO Lists’ – A Bane or a Boon
Written by: Zena D’souza A long time ago, when I was in school, maybe in the 7th standard my teacher called out to me saying, ‘Come…
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