H2H Marketing Event With Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
Description
“H2H Marketing: The Genesis of Human-to-Human Marketing” is a book, the idea of which has its origin in India, in Bangalore. In fact, this marketing model was called the Bangalore Model as it was developed on the Christ University campus, Bangalore. Philip Kotler says that this model has a human-centred mindset, which should lead to human-centred marketing. This syncs so well with the patient-centric approach in pharma marketing, which will be the future of pharma marketing even in India. Learn the concept of H2H Marketing from Waldemar Pfoertsch and Uwe Sponholz who have co-authored this book along with Philip Kotler.
What will you learn
- What is H2H Marketing
- Why H2H Marketing is the need of the hour
- Three pillars of H2H Marketing i.e. Design thinking, Service-dominant logic & Digitalization
Language: English
How to download course certificate: Watch Video
Click Here For: H2H Marketing Course
Course Curriculum
Human-to-Human Marketing
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Introduction – H2H Marketing Event | Philip Kotler
08:08 -
Part 1 – Prof. Philip Kotler, Prof. Waldemar Pfoertsch & Prof. Uwe Sponholz on H2H Marketing
01:04:22 -
Part 2 – H2H Mindset | Vivek Hattangadi
08:23 -
Part 3 – Design Thinking | Pranav Kumar
16:24 -
Part 4 – Service-Dominant Logic | Prashant Menon
14:00 -
Part 5 – Digitalization | Salil Kallianpur
11:00 -
Part 6 – H2H Marketing: Q & A Session
41:43 -
Part 7 – Happy Birthday Prof. Philip Kotler | You are an inspiration to all of us.
00:48 -
Part 8 – Thank You Speakers, All Dignitaries & Participants
01:19
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