H2H Marketing Explained

4.86 (14 Ratings)

H2H Marketing Explained

Categories Marketing, Premium Paid Course, Sales

Level

All Levels
Total Enrolled

90
Duration

2 hours 14 minutes
Enrollment validity

Enrollment validity: 365 days
Certificate

Certificate of completion

Description

In an age where automation dominates and digital noise is everywhere, successful marketing is no longer about B2B or B2C—it’s about H2H: Human to Human. This course, “H2H Marketing Explained,” breaks down the philosophy and practical application of H2H marketing tailored specifically for the pharmaceutical and healthcare industry.

Learn how to connect emotionally, build trust-driven relationships, and deliver value through meaningful conversations with healthcare professionals (HCPs), patients, and even internal teams. This course will guide you on how to humanize your brand, sharpen your storytelling, and make every marketing interaction more authentic and impactful.

Whether you’re building a brand, launching a product, or simply want to enhance engagement—H2H marketing is the key to creating lasting connections and competitive differentiation.

What will you learn

What is H2H Marketing
Why H2H Marketing is the need of the hour
Three pillars of H2H Marketing i.e. Design thinking, Service-dominant logic & Digitalization

Language: English

How to download course certificate: Watch Video

Course Curriculum

H2H Marketing Explained

Introduction

05:09
Part 1

16:53
Part 2

26:59
Part 3

26:51
Part 4

21:11
Part 5

15:39
Part 6

11:59
Part 7

05:09

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Level

All Levels
Total Enrolled

90
Duration

2 hours 14 minutes
Enrollment validity

Enrollment validity: 365 days
Certificate

Certificate of completion

Educators

PharmaState Academy

4.9

Total 14 Ratings

12 Ratings

2 Ratings

0 Ratings

Srinivas Pagidi

2 years ago

Pharma State ACADEMY, Thanks for the opportunity.

Sucharita Barik

2 years ago

Well

RATNADIP SAHA

2 years ago

GREAT LEARNING

Tirthankar Basu

2 years ago

lin

Preeti bagul

3 years ago

good

Pavani Naga bhavani Kota

3 years ago

Good

AAMERALI SAYYED

4 years ago

Lot of hidden marketing concept were uncovered during the session and journey about how marketing role has changed in last 2 decade was very well explained

ANIRBAN CHAKRABARTY

4 years ago

A great one

Aditya Thakur

4 years ago

Excellent experience of direct interaction to the authors of marketing principles

Thavasumani S

4 years ago

Good

Md. Abul Khair

4 years ago

New era of marketing is H2H marketing, Awesome session.

Snigdha Thaman

4 years ago

Very insightful

Ajoy Bhattacharjee

4 years ago

its a very new school of thought in terms of Indian Pharma Marketing, Indian pharma marketing majorly at transitional phase presently and as mostly drive by brand generics the marketing strategies on allurement which is fragile in nature and long term sustainability is a challenge. The H2H marketing gives a broad prospective in terms of sustainable customer base (both Doctor and End users) thus to gain long term sustained profitable revenue. But the real challenge who will take the call as in beginning it may not be able to fetch profitable ROI but in long term its definitely going to be an profitable advantage.On the contrary it is observed presently pharma corporates majorly are impatient in nature they always expect for quick profitable return just like the culture of FMCG.

DANI SINGH

4 years ago

Good one and insightful