4.88
(8 Ratings)

H2H Marketing Explained

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About Course

 

What will you learn

  • What is H2H Marketing
  • Why H2H Marketing is the need of the hour
  • Three pillars of H2H Marketing i.e. Design thinking, Service-dominant logic & Digitalization

Language: English

How to download course certificate: Watch Video

Course Content

H2H Marketing Explained

  • Introduction
    05:09
  • Part 1
    16:53
  • Part 2
    26:59
  • Part 3
    26:51
  • Part 4
    21:11
  • Part 5
    15:39
  • Part 6
    11:59
  • Part 7
    05:09

Student Ratings & Reviews

4.9
Total 8 Ratings
5
7 Ratings
4
1 Rating
3
0 Rating
2
0 Rating
1
0 Rating
AS
2 weeks ago
Lot of hidden marketing concept were uncovered during the session and journey about how marketing role has changed in last 2 decade was very well explained
AC
3 months ago
A great one
AT
7 months ago
Excellent experience of direct interaction to the authors of marketing principles
TS
8 months ago
Good
MA
8 months ago
New era of marketing is H2H marketing, Awesome session.
ST
8 months ago
Very insightful
AB
9 months ago
its a very new school of thought in terms of Indian Pharma Marketing, Indian pharma marketing majorly at transitional phase presently and as mostly drive by brand generics the marketing strategies on allurement which is fragile in nature and long term sustainability is a challenge. The H2H marketing gives a broad prospective in terms of sustainable customer base (both Doctor and End users) thus to gain long term sustained profitable revenue. But the real challenge who will take the call as in beginning it may not be able to fetch profitable ROI but in long term its definitely going to be an profitable advantage.On the contrary it is observed presently pharma corporates majorly are impatient in nature they always expect for quick profitable return just like the culture of FMCG.
DS
10 months ago
Good one and insightful
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Omnichannel Marketing - Poll 1
What is "𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜"? - It is the integration and cooperation of the various channels that organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g. stores) and digital channels (e.g. websites).

1) Do you think "𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠" is being properly used by Pharma Marketing & Sales teams?

1) Do you think "𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠" is being properly used by Pharma Marketing & Sales teams?

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