4.83(6)

H2H Marketing Explained

Description

What will you learn

  • What is H2H Marketing
  • Why H2H Marketing is the need of the hour
  • Three pillars of H2H Marketing i.e. Design thinking, Service-dominant logic & Digitalization

Language: English

How to download course certificate: Watch Video

Topics for this course

8 Lessons02h 14m

H2H Marketing Explained

Introduction00:05:09
Part 100:16:53
Part 200:27:00
Part 300:26:50
Part 400:21:11
Part 500:15:39
Part 600:11:58
Part 700:05:10

About the instructor

PharmaState PharmaState Academy is a global Learning and Development (L&D) platform for Pharma Industry. Our L&D program constitutes of both Offline and Online training modules which are prepared by the Industry Experts keeping in view the practical needs of Pharma Professionals. Our trainers are passionate about sharing their knowledge & helping their students to the maximum extent possible.
4.73 (172 ratings)

130 Courses

2057 students

Student Feedback

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Excellent experience of direct interaction to the authors of marketing principles

Good

New era of marketing is H2H marketing, Awesome session.

Very insightful

its a very new school of thought in terms of Indian Pharma Marketing, Indian pharma marketing majorly at transitional phase presently and as mostly drive by brand generics the marketing strategies on allurement which is fragile in nature and long term sustainability is a challenge. The H2H marketing gives a broad prospective in terms of sustainable customer base (both Doctor and End users) thus to gain long term sustained profitable revenue. But the real challenge who will take the call as in beginning it may not be able to fetch profitable ROI but in long term its definitely going to be an profitable advantage.On the contrary it is observed presently pharma corporates majorly are impatient in nature they always expect for quick profitable return just like the culture of FMCG.

Good one and insightful

H2H Marketing explained
Free

Material Includes

  • 9 Learning Video
  • Course Certificate

Enrolment validity: 30 days

Target Audience

  • Pharma Brand Manager
  • Brand Associate
  • Marketing Manager
  • Marketing executives

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