Masterclass: Leveraging Real-World Evidence for Building Pharma Brands
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LevelAll Levels
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Total Enrolled9
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Duration3 hours
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Enrollment validityEnrollment validity: 365 days
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CertificateCertificate of completion
Description
Explore the dynamic realm of pharmaceutical brand building with Pharmastate Academy’s specialized course on “Leveraging Real-World Evidence for Building Pharma Brands.” Unravel the intricacies of Real-World Data (RWD) and Real-World Evidence (RWE), exploring their significance and distinguishing them from Randomized Controlled Trials (RCT). Delve into the crucial question – Are RWE and RWD the same?
Gain clarity on how RWE can propel your brand forward and stand out in the competitive pharmaceutical landscape. Learn to justify the Return on Investment (ROI) for leveraging RWE, ensuring that every expense contributes meaningfully to brand success.
This course provides an in-depth understanding of Real-World Evidence, offering practical insights into its application for brand building. From exploring different ways to utilize RWE for your brand to understand the variety of outputs possible with RWE content, this course equips pharmaceutical professionals with the knowledge and skills needed to strategically leverage real-world evidence for effective brand positioning and growth. Stay ahead in the industry by enrolling in this course and unlocking the potential of Real-World Evidence for your pharmaceutical brand.
What I will learn?
- What is RWD (Real-World Data) & RWE (Real-World Evidence) ?
- Is it different from RCT?
- Are RWE and RWD the same?
- How will RWE help my brand?
- How can I justify the ROI for this expense?
- In-depth understanding of Real-World Evidence
- Applying real world evidence for your brand
- Different ways in which RWE could be used for brand building
- Variety of outputs possible with RWE content
Course Curriculum
Session 1
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Part 1 – Introduction
03:08 -
Part 2 – Learning Objectives
00:49 -
Part 2.1 – Understanding of RWE
01:55 -
Part 2.2 – Definition of RWD
03:26 -
Part 2.3 – Definition of RWE
02:03 -
Part 2.4 – RWD Vs RWE
02:29 -
Part 2.5 – Randomized Controlled Trail
01:55 -
Part 2.6 – RWE Vs RCT
01:15 -
Part 2.7 – Definition of Unorganized Data
02:05 -
Part 2.8 – Need for RWE
09:18 -
Part 2.9 – RWD To RWE
06:14 -
Part 2.10 – Conclusion
15:52 -
Part 2.11 – Starting Step Of RWE
08:52 -
Part 2.12 – RWE (Types of Studies)
01:48 -
Part 2.13 – RWE (HEOR)
04:21 -
Part 2.14 – RWE (Patient Registry)
02:04 -
Part 2.15 – The Agency Angle
13:47 -
Part 2.16 – Deliverables
03:06 -
Part 2.17 – Deliverables ( white paper )
04:18 -
Part 2.18 – Marketing Outputs
01:14 -
Part 3 – Q & A
10:39
Session 2
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Part 1 – Introduction
01:19 -
Part 2 – Learning Objectives
00:40 -
Part 2.1 – Recap of Session 1
15:33 -
Part 2.2- Difference between RWD, RWE, RCT & PMS
08:26 -
Part 2.3- Application of Real World Evidence
06:54 -
Part 2.4- Application of Real World Evidence
00:59 -
Part 2.5- Case Study 1
16:37 -
Part 2.6- Case Study 2
06:42 -
Part 2.7- Case Study 3
15:13 -
Part 2.8- Q & A
08:24
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Course Ratings & Reviews
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LevelAll Levels
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Total Enrolled9
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Duration3 hours
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Enrollment validityEnrollment validity: 365 days
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CertificateCertificate of completion
Material Includes
- 29 learning videos
- Course Certificate
Target Audience
- Pharma marketing professionals from all hierarchy levels.
- Students pursuing B.Pharm, M.Pharm, PharmD and PhD looking forward to pursue a career in Pharma Marketing