Pharma Brand Management: South And South East Asia Summit – 2021
Description
Patient Centricity is the Emerging Marketing Model of the 21st Century & Yes, you can create successful Pharma Businesses around this. Do you want to know How? Attend this course on Pharma Brand Management: South And South East Asia Summit – 2021. It’s the recording of the course where top speakers from pharma industry shared their experienced about patient centricity program – success, opportunities & challenges. Learn how patient centric programs & marketing can be used to create business models for pharma companies.
Who should attend: Anyone working in Pharma Industry, especially Pharma Marketing & Sales Professionals.
Speakers: Top pharma experts from the industry.
Jill Donahue – Co-founder Aurora Project (Pharma’s path to patient centricity), Canada
Sanjiv Navangul – Managing Director & CEO of Bharat Serums & Vaccines, India
Dr. Mohammad Mujahidul Islam – Executive Director Marketing & Sales, Eskayef Pharmaceuticals, Bangladesh
Ashok Kumar Bhattacharya – Former Executive Director at Takeda Pharmaceuticals, India
Milan Paleja – Chairman & Managing Director at Wellesta Holding, Singapore
Sunil Attavar – Chairman and Managing Director, Group Pharmaceuticals, India
Edmund Yang – President and CEO, Cordelion Inc, Philippines
Venugopal Vijayendran – President: India Business Intas Pharmaceuticals, India
Vivek Hattangadi – Chief Mentor – The Enablers & PharmaState, India
(Designations as on 11th April, 2021)
Language: English
How to download course certificate: Watch Video
Course Curriculum
Session – 1
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Introduction
11:13 -
Jill Donahue – Power of purpose
47:09 -
Sanjiv Navangul – How patient centricity help build brands – Experience in Hep-C & Diabetes
40:11 -
Patient Speaks – 1
07:11 -
Dr. Mohammad Mujahidul Islam – How pharma can help create delight at every stage of patients journey?
36:14 -
Ashok Bhattacharya – How can mid-sized & non-research pharma companies implement patient centric marketing?
38:07 -
Venugopal Vijayendran – Evolving role of pharma field force as service providers to patients
30:16
Session – 2
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