The Current Shift – How Successful Pharma Brands are Rethinking HCPs Advisory Board (AdBoards)
Description
In today’s rapidly evolving healthcare landscape, top pharmaceutical companies are revolutionizing how they engage with Healthcare Professionals (HCPs) through more agile, impactful, and insight-driven Advisory Boards (AdBoards). This transformative session is designed for pharma professionals who want to unlock the full strategic value of advisory boards—beyond compliance checkboxes and occasional meetings.
You’ll explore how leading pharma brands are shifting from traditional HCP engagement models to dynamic, co-creative partnerships that shape brand strategy, medical planning, and product success. Discover how digital tools, AI-powered insights, and continuous dialogue are redefining how AdBoards function across marketing, medical affairs, and commercial leadership.
Whether you’re a pharma marketer, medical affairs professional, or brand manager, this session will equip you with actionable frameworks and best practices to transform your advisory board approach into a true strategic asset.
Course Curriculum
1. The Current Shift – How Successful Pharma Brands are Rethinking HCPs Advisory Board (AdBoards)
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1.1 Introduction
07:48
2. Q&A
3. Advisory Boards (Adboards)
4. Q&A
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