The Next Generation of KOLs - How Pharma Marketing Can Adapt to the Rise of Social Media Influencer Doctors

4.54 (50 Ratings)

The Next Generation of KOLs – How Pharma Marketing Can Adapt to the Rise of Social Media Influencer Doctors

Categories Marketing, Premium Paid Course

Level

Intermediate
Total Enrolled

176
Duration

01 hour 40 minutes
Enrollment validity

Enrollment validity: 30 days
Certificate

Certificate of completion

Description

Social media is transforming pharma marketing, with influencer doctors emerging as key opinion leaders (KOLs). This course explores the shift from traditional KOLs to digital opinion leaders (DOLs), compliance challenges, and best practices for engagement. Gain insights into successful pharma-influencer collaborations and adapt your strategy for the digital age. Ideal for pharma marketers and brand managers.

The Rise of Digital KOLs – Who they are, why they matter, and how they influence HCP and patient decisions.
Shifting Engagement Strategies – How traditional KOL models are evolving with the dominance of social media.
Collaboration Best Practices – Dos and don’ts of partnering with influencer doctors while staying compliant.
Measuring Impact – Key metrics to track ROI and effectiveness of digital KOL campaigns.
Future Trends – What’s next for pharma marketing in the age of digital HCPs and influencer-driven healthcare.

Course Curriculum

1. The Next Generation of KOLs – How Pharma Marketing Can Adapt to the Rise of Social Media Influencer Doctors

1.1 Introduction

04:53

2. Q&A

3. Audience Q&A

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Level

Intermediate
Total Enrolled

176
Duration

01 hour 40 minutes
Enrollment validity

Enrollment validity: 30 days
Certificate

Certificate of completion

Educators

PharmaState Academy

4.5

Total 50 Ratings

5

33 Ratings

4

14 Ratings

3

1 Rating

2

1 Rating

1

1 Rating

TN

Tirupati Navghare

8 months ago

Very nice course

KR

K R Anaghakrishna

8 months ago

Nicely explained by the professionals

SP

8 months ago

its wonderfull

VH

8 months ago

5

PN

Pratiksha Nikam

8 months ago

Good information provide through the course

JJ

JIYANI JENISH VIJAYBHAI

8 months ago

excellent !!

VC

Vijay Chorghade

8 months ago

nice

RV

8 months ago

Good

M

8 months ago

Helpful for the future

BG

8 months ago

Good

AB

8 months ago

It was good and informative

MK

8 months ago

Good

MQ

Md Quamruz Zafar

8 months ago

It's good

AG

8 months ago

👍😊🧿

8 months ago

Topic was the very good.

A

8 months ago

very good course

R

8 months ago

wq

ST

9 months ago

Excellent course

Samuel Gudeta Saketa

9 months ago

Nice course I appreciate the method of delivery of this course

S

9 months ago

Very nice information

S

9 months ago

M

HP

Habibi Pariya Habibi

9 months ago

Helpful and good information thanks

M

9 months ago

It was very informative

MB

9 months ago

Nice course

MAYUR VITTHAL PAWAR

9 months ago

Thank You I Am Happy With This Courses

CJ

9 months ago

It will very helpful to me in social media pharma marketing

AB

Ajoy Bhattacharjee

9 months ago

Very informative

SD

9 months ago

Good

AK

Amruta Kailas Bhangarath

9 months ago

Excellent

SP

9 months ago

depth knowledge is aquired

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