What I will learn?

• The Rise of Digital KOLs – Who they are, why they matter, and how they influence HCP and patient decisions.
• Shifting Engagement Strategies – How traditional KOL models are evolving with the dominance of social media.
• Collaboration Best Practices – Dos and don’ts of partnering with influencer doctors while staying compliant.
• Measuring Impact – Key metrics to track ROI and effectiveness of digital KOL campaigns.
• Future Trends – What’s next for pharma marketing in the age of digital HCPs and influencer-driven healthcare.